In January 2024, Tachiz Group, a prominent popping boba manufacturer based in Taiwan, announced the development of its new product, Crystal Boba, aimed at expanding its offerings in the food and beverage sector. This product launch marks a strategic move to tap into the growing demand for innovative boba ingredients in beverages and desserts. The introduction of Crystal Boba is expected to diversify consumer choices and enhance the brand’s visibility in international markets. With plans to launch early in the year, Tachiz Group aims to strengthen its competitive position by catering to evolving flavor and texture preferences. The move is likely to influence product innovation trends across the global boba industry
