North America Sports Analytics Market – Industry Trends and Forecast to 2029

North America Sports Analytics Market, By Component (Software and Services), Sports Type (Team Sports, and Individual Sports), Application (Player & Team Valuation, Performance Analytics, Health Assessment, Fan Engagement, Broadcast Management, Video Analysis, and Others), Deployment (Cloud, and On-Premise), Organization Mode (Large Enterprise, and SMEs), Analysis Type (On-Field, and Off-Field) Industry Trends and Forecast to 2029.

Market Analysis and Insights - North America Sports Analytics Market

Sports analytics is defined as the usage of data and advanced statistics to measure the success in sports industry by making competitive and strategic sports decisions. Sports analytics, when properly implemented, may give a team or person enormous competitive advantages. As technology continues to evolve, data collection becomes more complicated and the quantity of available information increases, so does our capacity to assess and enhance its efficiency. The development of advanced statistics and optimization of results has contributed to the sports data expansion.

North America sports analytics market is expected to gain market growth in the forecast period of 2022 to 2029. Data Bridge Market Research analyses that the market is growing with the CAGR of 45.6% in the forecast period of 2022 to 2029 and expected to reach USD 5,973.18 million by 2029.

North America Sports Analytics Market Dynamics

Drivers

• Growing demand of real time data access

The successful use of data generated by wearable tags is proving to be a major game changer. Hence, the growing demand for the real time data access is driving the growth for North America sports analytics market.

• Increasing availability of large amount of in-field data

Another significant factor, the increasing availability of large amount of in-field data is boosting the growth for North America sports analytics market.

• Growing adoption of wearable devices by sportsman

The wearable devices have become relevant in tracking sports performance as the athlete's interference can be minimized to a large extent. Training machines such as ergometers already provide athletes with information on training accomplishments, including heart rate, speed, distance, calories in fitness and recreational sports and is driving the growth of the North America sports analytics market.

• Acceptance of cloud based sports analytics solutions and services across different organization

The modern cloud environment allows administrators to run, pick, customize and deploy certain services. For instance, the environment might allow a manager to pick a virtual processor with a specific power, connect a selected amount of virtual disc storage to it and make it available at a specific IP address for the raw computation resources form.

• Growth in demand of the predictive insights for fan preference

The wall street journal called Big Data as Germany’s 12th man in the world cup. Hence, the growth in demand of the predictive insights for fan preferences is augmenting the growth of North America sports analytics market.

Opportunities

• Emergence of AI and ML technologies

Machine learning is a faster method of analytics that coaches and sports analysts may not need to spend several hours studying filmed games, because meaningful insights can be derived by simply viewing the machine learning analysis.

• Growing adoption of smartphones and social media

Smartphone provides an opportunity for sports fans to communicate with each other about sports-related issues using online social media apps (e.g. Twitter, Facebook), text messaging and online blogs without a computer.

• Enhances organization’s business performance

Sports gambling are extremely popular among groups of all kinds, from avid sports fans to recreational gamblers, finding a professional sports event with nothing riding on the results would be difficult to find. Owing to the loads of data and analytics at their disposal when making choices, many gamblers are drawn to sports gambling. The growing organization’s business performance is creating various opportunities for the North America sports analytics market.

• Complex data structure enhancing the demand of analytics

The statement by Spearman highlights the additional ambiguity that is apparent in and between the two realms of sports that is sports and business results. Therefore, it can be concluded that the complex data structure involved in the data structure has further enhanced the demand of analytics which is providing ample opportunity for the North America sports analytics market.

Restraints/Challenges

• Lack of skilled knowledge for the player

The athlete is presented with statistics on the numbers and figures on how they performed during a race, this shows them how fast they ran, what their frequency of steps was and how far they can run. However, if the runner does not understand them or knows how to view them, they will remain only numbers. Thus it is likely to impact negatively on the sports analytics market. Hence, less number of knowledge is leading to the slow growth of North America sports analytics market.

• High costs involved in setup

The burden of add on cost or the high costs included in the setup is posing the biggest challenge for the North America sports analytics market.

Post COVID-19 Impact on Sports Analytics Market

The long term effect of the COVID-19 has hardly impacted due to operational requirements. The company has faced challenges at the initial stage of the lockdown but was later able to cope up with the era of COVID-19 through various strategies and demands. The company has now able to maintain its growth rate after COVID-19 impact because of the various live events and exhibition going out for the various scenario and operating features of sports analytics to predict the fans supporting and live events going globally have enhanced the business after the COVID-19 scenarios.

Recent Development

• In January 2021, TruMedia Networks, Inc. launched the NFL playoffs for the player’s tactics and injuries advancing out the holistic view and launches. The company is going to strengthen the services enhancing the business portfolio for the company.
• In June 2019, HCL Technologies Limited had a partnership with the Cricket Australia for the digital technology which provides an immersive digital experience to cricket fans, players, partners, employees, and volunteers across the country and around the world, through CA’s digital offerings. The partnership strengthened the blueprint of business models enhancing the global position for the company.

North America Sports Analytics Market Scope

Sports analytics market is segmented on the basis of component, sports type, application, deployment, organization mode, and analysis type. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

Component

• Software/platform
• Services

On the basis of component, North America sports analytics market has been segmented into software, and services. Services segment is further segmented into managed, and professional. Professional services segment is further segmented into consulting, implementation, and training support.

Sports Type

• Individual Sports
• Team Sports

On the basis of sports type, North America sports analytics market has been segmented into team sports and individual sports. The team sports are further sub-segmented into football, baseball, basketball, hockey, cricket and others. The individual sports are further sub-segmented into racing, tennis, athletics, boxing and others. Team sports segment accounted for the largest market share and is also expected to grow at the highest rate as leagues are the primary users of sports analytics solutions such as football, baseball and basketball leagues have the highest adoption rate of these solutions, particularly for selecting players.

Application

• Player& Team Valuation
• Performance Analytics
• Health Assessment
• Fan Engagement
• Broadcast Management
• Video Analysis
• Others

On the basis of application, North America sports analytics market has been segmented into player & team valuation, performance analytics, health assessment, fan engagement, broadcast management, video analysis and others. Player & team valuation segment accounted for the largest market share because of the advancement in technologies as big data to get scientific sports data delivered in an easy to understand format that offers an opportunity for coaches, individuals, schools, team and sporting organizations to make informed decisions and improve overall performance.

Deployment Mode

• On-Premise
• Cloud

On the basis of deployment, North America sports analytics market has been segmented into on-premise and cloud. Cloud segment accounted for the largest market share and is also expected to grow at the highest rate due to the increasing demand for structured and visualize data in the market which will help to increase the demand for cloud-based deployment model.

Organization Mode

• Large Enterprises
• SME’s

On the basis of organization mode, North America sports analytics market has been segmented into large enterprises and SME’s. Large enterprise segment accounted for the largest market share due to rising use of analytics in large enterprises to enhance organization’s business performance to work effectively. Emergence of AI and ML technologies is further augmenting the growth for the sports analytics market.

Analysis Type

• On-Field
• Off-Field

On the basis of analysis type, North America sports analytics market has been segmented into on-field, and off-field. On-field segment accounted for the largest market share and is also expected to grow at the highest rate as growing use of analytical solutions in outdoor games such as football, baseball, basketball, hockey and cricket among others which is helping the market to grow at high rate. Furthermore, the use of analytical tools in sports provides an ample amount of data related to the player’s performance and fitness which helps to boost the growth of the market.

Sports Analytics Market Country Level Analysis

Sports analytics market is analysed and market size information is provided by component, sports type, application, deployment, organization mode, and analysis type.

The countries covered in sports analytics market report are U.S., Canada and Mexico

The U.S. is expected to dominate the market, growth is majorly attributed to the greater adoption of sports analytics solutions for various sports such as football, baseball, basketball, and hockey among others. U.S. is contributing major growth as it is well known for its famous athletes, sports events, and sports infrastructure.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as new sales, replacement sales, country demographics, regulatory acts and import-export tariffs are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of North America brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of sales channels are considered while providing forecast analysis of the country data.

Growth in Real Estate Sector

Sports analytics market also provides you with detailed market analysis for every country growth in industry with sales, components sales, impact of technological development in sports analytics and changes in regulatory scenarios with their support for the sports analytics market. The data is available for historic period 2011 to 2019.

Competitive Landscape and Sports Analytics Market Share Analysis

Sports analytics market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, North America presence, production sites and facilities, company strengths and weaknesses, product launch, product trials pipelines, product approvals, patents, product width and breadth, application dominance, technology lifeline curve. The above data points provided are only related to the companies’ focus related to North America sports analytics market.

The major players covered in the report are TABLEAU SOFTWARE, LLC, SAS Institute Inc., Zebra Technologies Corp., IBM Corporation, and Oracle among others. Many product developments are also initiated by the companies worldwide which are also accelerating the growth of sports analytics market.

For instance,

• In September 2020, DataArt launched Octopus Video Platform for the video sharing and live streaming platform which is going to enhance the demand for sports matches. The company gained profit through the launch of the product by broadcasting various events.
• In June 2020, IBM Corporation and Wipro Limited Collaborated together for helping clients in accelerating their cloud journey. They have together Wipro IBM Novus Lounge in Bangalore which is a complete suite of solutions leveraging artificial intelligence, cloud, machine learning and Internet of Things. This collaboration will help to provide secure and scalable hybrid cloud technology to their customers and expand their product portfolio

Production expansion, partnership, acquisition, new product development and other strategies enhances the company market share with increased coverage and presence. It also provides the benefit for organisation to improve their offering for sports analytics.