- In April 2025, Warner Bros. Discovery (WBD) Sports Europe, in collaboration with Amazon Web Services (AWS), unveiled the Cycling Central Intelligence (CCI) platform—an advanced generative AI-powered system designed to transform live sports broadcasting. Debuting at the WHOOP UCI Mountain Bike World Series in Araxá, Brazil, CCI integrates technologies such as Amazon Bedrock, Claude 3.5, and Amazon Textract to deliver real-time insights on riders, race histories, and venues. This innovation empowers commentators with instant access to rich data, enabling more engaging and informed storytelling that enhances the viewer experience
- In March 2025, STATSports introduced its next-generation Apex wearable device, revolutionizing athlete performance monitoring with advanced AI and machine learning capabilities. Featuring a 20Hz double sampling rate, six times faster processing, and four times more memory, the Apex delivers unmatched positional accuracy in both indoor and outdoor environments. It supports up to 70 real-time metrics, enabling on-board AI analysis for movement patterns, injury risk detection, and training optimization. With BLE connectivity, USB-C fast downloads, and UWB technology, the device sets a new standard in sports science and athlete tracking
- In April 2024, Gemini Sports Analytics raised an additional USD 3.1 million in a funding round led by Will Ventures, with continued support from Eberg Capital and Social Leverage. This investment aims to strengthen Gemini’s AI-driven sports analytics platform, which delivers predictive insights for roster management, player development, and on-field strategy. The funding will support hiring technical leadership, expanding customer support, and growing partnerships across the data and AI ecosystem. Gemini’s innovative approach is helping professional teams transition from traditional analytics to automated, real-time decision-making tools
- In December 2024, Stats Perform expanded its long-term agreement with Football DataCo (FDC), solidifying its role as the exclusive certified sports analytics provider for all FDC competitions. Under this enhanced partnership, Stats Perform’s Opta brand will continue to deliver official statistical data and now serve as the authorized insights vendor, offering AI-powered analytics for leagues including the Premier League, EFL, SPFL, and Scottish Women’s Premier League. Starting with the 2025/26 season, OptaAI tools will generate advanced insights to enrich broadcasts, deepen fan engagement, and elevate storytelling across media platforms
- In February 2024, Infinite Athlete and Gemini Sports Analytics formed a strategic partnership to develop a cutting-edge AI-powered sports platform aimed at transforming decision-making across professional sports. By integrating Infinite Athlete’s FusionFeed™ technology with Gemini’s AI-driven analytics, the platform enables teams to streamline data ingestion, enhance recruitment strategies, and optimize performance. Designed for use across multiple sports, the collaboration empowers coaching staffs and front offices with faster, more accurate insights—supporting smarter roster management, player development, and tactical planning. This alliance reflects the growing demand for automated, data-rich solutions in modern sports operations
