“Emphasis on Localization and Regulatory Support”
- The North America Stevia Market is experiencing a strong push towards localization of production and sourcing. Governments and local enterprises are increasingly supporting the cultivation and processing of Stevia through favorable policies, subsidies, and R&D funding to reduce import dependency and stimulate rural economies.
- There is rising demand for clean-label and sugar-reduction products in countries like U.S., Canada, Mexico. This has led to increased formulation of Stevia in beverages, bakery, and dairy sectors, tailored to local flavor preferences and dietary patterns.
- Market players are focusing on integrating Stevia with other natural sweeteners like monk fruit or erythritol for better taste profiles, addressing the sweetness lag and aftertaste associated with Stevia.
- Technological advancements in extraction and purification techniques, such as enzymatic bioconversion and fermentation-derived Steviol glycosides, are gaining traction across the region for cost-effectiveness and environmental sustainability.
- Strategic collaborations and joint ventures between global firms and North American manufacturers are on the rise to enhance regional supply chain resilience and boost product innovation.
For instance,
- In May 2024, Ingredion's PureCircle partnered with U.S. farmers to cultivate stevia, promoting local sourcing and reducing import dependency. This initiative aligns with North America's emphasis on localization and regulatory support in the stevia market. Additionally, companies like Tate & Lyle are innovating by blending stevia with monk fruit to enhance taste profiles, catering to health-conscious consumers seeking clean-label, sugar-reduced products.
