- In May 2024, HOWTIAN introduced SoPure Andromeda, a new addition to its SoPure stevia line. This innovative product features unique stevia blends specifically enhanced for optimal performance in various beverage applications, catering to the increasing demand for natural sweeteners in the North America region.
- In June 2024, Ingredion announced that UK food safety regulators authorized the use of its PureCircle steviol glycosides produced via bioconversion. This approval opens new opportunities for incorporating flavorful stevia molecules into a wide range of food and beverage products, potentially influencing markets in the North America region.
- In January 2024, Avansya, the joint venture between Cargill and DSM-Firmenich, announced that its EverSweet stevia sweetener received safety approval from both the European Food Safety Authority (EFSA) and the UK's Food Standards Agency (FSA), moving closer to commercial availability in the EU and potentially influencing markets in the North America region.
