North America Touch Sensor Market - Industry Trends and Forecast to 2029

North America Touch Sensor Market, By Type (Resistive, Capacitive, Surface Acoustic Wave (SAW), Infrared, Optical), Flexibility (Conventional, Flexible, Others), Channel (Multi-Channel, Single Channel), Application (Consumer Electronics, Home Appliances, Medical Devices, Biometric Systems, Automotive, Automated Teller Machines (ATM), and Others) Industry Trends and Forecast to 2029.

Market Analysis and Size

The growing integration of sensors due to the increasing number of touch screen displays and devices may augment the North America touch sensor market growth. Rising demand for consumer electronics such as smart televisions, speakers, and home automation systems is supplementing the market growth.

The growing demand for interactive digital signage in retail stores and malls drives the demand for these touch sensors. Also, the growing demand for interactive digital signage in retail stores and malls, which reduces manual labor and acts as self-help for consumers, further accelerates the market growth. The rapid progression of touch sensor technology and increasing use of touch screens in the educational and corporate sector to increase interactivity boost the market's growth. The automotive segment has massive potential to lead the demand for touch sensors owing to the rapid integration of touch panels in vehicles.

The North America touch sensor market players are more focused on new product development, partnership, and other strategies to increase the North America touch sensor market share.

The major factors expected to drive the growth of the North America touch sensor market are the growing adoption of touch-based displays, rising demand for consumer electronics, increasing use of touch screens in the automotive industry, and government initiatives for digitalization. However, declining demand for all-in-one PCs may restrain the market's growth.

Data Bridge Market Research analyses that the touch sensor market is expected to reach the value of USD 1,983.00 million by the year 2029, at a CAGR of 12.6% during the forecast period. "Resistive" accounts for the most prominent type segment in the respective market as resistive touch sensor does not depend on the electrical property of capacitance. The market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and climate chain scenario.

Market Definition

A touch sensor is defined as an electronic sensor used to detect and record physical touch. They are considered economical miniature-sized alternatives to traditional mechanical switches. The sensor generally works when a contact or pressure is applied on the surface, which allows the current to flow through the circuit. They are of various types, including capacitive, resistive, infrared, and surface acoustic wave (SAW).

They are used in various applications, including consumer electronics, medical devices, and automotive, due to their numerous advantages. Consumer electronics devices range from entertainment systems such as speakers to communication devices such as mobiles to smart homes and home automation.

The Market Dynamics of the North America Touch Sensor Market Include:

• Growing adoption of touch-based displays

The North American region has seen rapid growth in digital technologies, which has increased the adoption of touch-based displays. For instance, in the case of personal computers and laptops, the mouse and keyboard have been replaced by a simple user interface that is highly responsive and can be easily used for navigation. They are also highly durable and resilient, due to which they have a longer life. Thus, the rapid incorporation of touch-based and touchscreen devices across industries ranging from restaurants to manufacturing companies to financial services is a factor that may drive the growth of the North America market.

• Rising demand for consumer electronics

The upward trend in demand for consumer electronics fueled by the strong demand for devices with better features is a major factor that is anticipated to drive the growth of the North America touch sensor market.

• Increasing use of touch sensors in the automotive industry

North America has huge market opportunity growth for the automotive industry. Companies such as Tesla launching large touch screens of 16 inches in their vehicles have further boosted the demand for touch sensors. The automotive industry has become one of the major users of touch displays and is expected to boost the growth of the North America touch sensor market.

• Government initiatives for digitalization

North America has been highly inclined towards digitalization, and the government is continuously taking steps to get digitally transformed. Digitalization has radically transformed our lives, and the advent of this pandemic has turned this on its head. It has forced economies around the world to rethink their strategies and keep the country running. It has cast a spotlight on their shortfalls in terms of transformation. The government's push towards digitalization through initiatives and foreign investments is a major factor projected to drive the market's growth.

• Rising demand for interactive digital signage

On-premise displays were first introduced in the 1970s when big CRT televisions were used as displays for content management. By 1980, it was used widely in retail space. However, in 2000, software-driven signage exploded and became widely popular. A decade later, flexible and curved displays came into the picture, and it paved the way for machine-machine and human-machine interaction giving rise to interactive digital signage. Technological progression and high-speed connectivity have opened a new door of possibilities.

Restraints/Challenges faced by the North America Touch Sensor Market

• Declining demand for all-in-one-pcs

In North America, the users are more inclined to use smartphones and tablets rather than opting for all-in-one PCs. Today, PCs are widely used across all companies for their work. A normal computer comes with a separate CPU, monitor, and other components, whereas in an All-In-One (AIO) PC, all the components are integrated into the monitor. Apple iMac is considered one of the most successful AIO in general. In general, AIO is very attractive and features a touchscreen monitor. As more companies are providing laptops to their employees for working from home instead of all in one PC, thus it is expected to restrain the market's growth.

• Chip supply shortages

The leaders and executives at multinational corporations in Asia-Pacific are worried about the scarcity of semiconductors, which has hit manufacturing and sales in numerous countries, and no early solution is in sight. This poses a significant challenge to the growth of the market.

This North America touch sensor market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the touch sensor market contact Data Bridge Market Research for an Analyst Brief. Our team will help you take an informed market decision to achieve market growth.

Recent Development

• In November 2020, Microchip Technology Inc. announced that they had launched the world's first capacitive touchscreen controller family, MXT336UD-MAUHA1, pre-certified for safety. This family includes three controllers, MXT112UD-MAUHA1, the MXT228UD-MAUHA1, and the MXT336UD-MAUHA1, designed as per varying requirements. It will help the company increase its market share and enter into this field, further generating higher revenues down the road

North America Touch Sensor Market Scope

The North America touch sensor market is segmented on the basis of type, flexibility, channel, and application. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Resistive
• Capacitive
• Surface Acoustic Wave (SAW)
• Infrared
• Optical

On the basis of type, the North America touch sensor market is segmented into resistive, capacitive, surface acoustic wave (saw), infrared and optical.  

Flexibility

• Conventional
• Flexible
• Others

On the basis of flexibility, the North America touch sensor market is segmented into conventional, flexible, and others. 

Channel      

• Single Channel
• Multi-Channel

On the basis of channel, the North America touch sensor market is segmented into single channel and multi-channel.

Application

• Consumer Electronics
• Home Appliances
• Medical Devices
• Automated Teller Machines (ATM)
• Biometric Systems
• Automotive
• Others

On the basis of application, the North America touch sensor market is segmented into consumer electronics, home appliances, medical devices, automated teller machines (ATM), biometric systems, automotive, and others.

North America Touch Sensor Market Regional Analysis/Insights

The North America touch sensor market is analyzed, and market size insights and trends are provided by country, type, flexibility, channel, and application as referenced above.

Some of the countries covered in the North America touch sensor market report are the U.S., Canada, and Mexico.

The U.S. is expected to dominate the North America touch sensor market as the region has many local players. The U.S. has been a center for some of the top leading companies in the semiconductor industry.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as downstream and upstream value chain analysis, technical trends and porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of North American brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and North America Touch Sensor Market Share Analysis

The North America touch sensor market competitive landscape provides details by the competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the North America touch sensor market.

Some of the major players operating in the North America touch sensor market are Neonode Inc., Renesas Electronics Corporation., SCHURTER, Semtech Corporation, Silicon Laboratories, Texas Instruments Incorporated, TSItouch, Zytronic PLC, Apex Material Technology Corporation, Xymox Technologies, Inc., CIRQUE CORPORATION, Futaba Corporation, Synaptics Incorporated, Infineon Technologies AG, Japan Display Inc., Nissha Co., Ltd., Azoteq (PTY) Ltd, CAPTRON, DMC CO., LTD., Elo Touch Solutions, Inc., Microchip Technology Inc., among others.

Research Methodology: North America Touch Sensor Market

Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or can drop down your inquiry.

The key research methodology used by the DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Expert Analysis, Import/Export Analysis, Pricing Analysis, Production Consumption Analysis, Climate Chain Scenario, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop an inquiry to speak to our industry experts.