“Premiumization and Low-Alcohol Alternatives Driving Consumer Shift”
- One prominent trend in the North America Wine Market is the rise of premium and low-alcohol wines, driven by health-conscious millennials and Gen Z consumers
- Winemakers are increasingly focusing on crafting quality-over-quantity offerings with organic grapes, sustainable practices, and authentic regional expressions
- For instance, California-based brands such as Avaline and Cupcake LightHearted have gained popularity for offering clean-label and low-calorie wine options, appealing to modern consumers seeking mindful indulgence.
- This shift is reshaping retail shelves and tasting room experiences across the region, with a notable uptick in demand for natural wines, non-alcoholic variants, and wines with transparent labeling
