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Press Release

Apr, 15 2024

預計日益增強的健康意識將推動英國男士美容市場的需求

英國男士美容市場正在經歷大幅成長，主要原因是消費者的健康意識不斷增強。隨著男性越來越注重自己的整體健康，他們越來越多地投資於美容產品，這些產品不僅可以改善他們的外表，還可以促進皮膚和頭髮更健康。消費者行為的這種轉變受到多種因素的推動，包括鼓勵男性更好地照顧自己的社會規範的變化，以及社交媒體的影響，社交媒體大力提倡梳洗和自我照顧習慣。

訪問完整報告 @  https://www.databridgemarketresearch.com/reports/uk-mens-grooming-market

Data Bridge Market Research 分析稱，英國男士美容市場規模預計將從 2023 年的 12 億美元增至 2031 年的 21.2 億美元，在 2024 年至 2031 年的預測期內，複合年增長率為 7.6%。預計環保美容產品需求的不斷增長將推動市場的成長，而 DIY 美容的興起預計將成為市場成長的主要驅動因素。

研究的主要發現

英國男士美容市場

提供多種產品種類

種類繁多的產品對於推動英國男士美容市場的成長起著關鍵作用。首先，滿足了消費者多樣化的需求和偏好。有了從護膚品到護髮品和美容工具等種類繁多的產品，男士們可以靈活地選擇適合自己特定關注點和生活方式的產品。這種多樣性確保了所有年齡層、所有膚質、所有美容偏好的男性都能找到合適的選擇，從而擴大了市場的覆蓋範圍和吸引力。

報告範圍和市場細分

報告指標

細節

預測期

2024年至2031年

基準年

2023

歷史歲月

2022（2016-2021 年可自訂）

定量單位

收入（十億美元）

涵蓋的領域

產品類型（男士盥洗用品、香水、藥品等）、價格範圍（大眾產品和高端產品）、分銷管道（線下和線上）

覆蓋區域

英國

涵蓋的市場參與者

ITC Limited（印度）、利潔時集團（英國）、Edgewell Personal Care（美國）、雅詩蘭黛公司（美國）、寶潔（美國）、科蒂公司（美國）、松下控股公司（日本）、路易威登集團（法國）、歐萊雅公司（法國）、聯合利華（英國/荷蘭）、Natura Bissé（西班牙）、高露潔棕欖公司（美國）、荷蘭皇家飛利浦公司（荷蘭）、拜爾斯道夫股份公司（德國）、資生堂株式會社（日本）及花王株式會社（日本）等

報告涵蓋的數據點

除了市場價值、成長率、市場區隔、地理覆蓋範圍、市場參與者和市場情景等市場洞察外，Data Bridge 市場研究團隊策劃的市場報告還包括深入的專家分析、進出口分析、定價分析、生產消費分析和消費者行為

細分分析：

英國男士美容市場根據產品類型、價格範圍和分銷管道進行細分。

  • 根據產品類型，英國男士美容市場分為男士盥洗用品、香水、藥品和其他

預計到 2024 年，男士洗漱用品將佔據英國男士美容市場的主導地位

到 2024 年，由於男性文化向美容和個人護理的轉變，男性洗漱用品預計將佔據市場主導地位，市場份額為 56.78%。

  • 根據價格範圍，英國男士美容市場分為大眾產品和高端產品

預計到 2024 年，大眾產品將主導英國男士美容市場

到 2024 年，大眾產品預計將佔據市場主導地位，佔有 71.63% 的市場份額，因為它們價格實惠、易於獲取，可以吸引不同收入水平的消費者。

  • 根據分銷管道，英國男士美容市場分為線下和線上。預計到 2024 年，線下市場將佔據英國男士美容市場的主導地位，市佔率達 60.56%

主要參與者

Data Bridge Market Research 分析了寶潔公司（美國）、LVMH（法國）、歐萊雅公司（法國）、科蒂公司（美國）和聯合利華（英國）作為市場主要參與者。

英國男士美容市場

市場開發

  • 2024 年 1 月，荷蘭皇家飛利浦公司 (Koninklijke Philips NV) 推出的 OneBlade Intimate 是一款開創性的中性美容工具，優先考慮敏感部位的安全性和皮膚保護，標誌著個人護理向包容性邁出了重要一步。這款產品旨在滿足多樣化的梳洗需求，確保所有用戶（無論性別）都能輕鬆舒適地使用，彰顯了飛利浦對健康科技創新和包容性的承諾

  • 2023年12月，資生堂株式會社LIFT Ventures 的成立表明其致力於透過對全球（尤其是西半球）早期公司進行策略性投資來開拓美容和健康創新。此舉彰顯了資生堂致力於維持產業進步的前沿，利用新技術和高成長品牌塑造美麗和健康的未來

  • 2021年5月，雅詩蘭黛公司投資現代美容品牌Faculty，並與《權力的遊戲》明星麥茜·威廉姆斯聯手，獲得300萬美元種子資金，透過指甲油和貼紙等化妝品重新定義男性氣質規範，旨在賦能消費者定義自己的男性氣質

  • 2019年3月，松下控股株式會社的身體修剪器在國際紅點設計大獎中榮獲最佳產品設計獎。這款高階修剪器因其卓越的修剪性能和安全性而備受讚譽，可熟練地修剪男性各部位的體毛。其獨特的 I 形設計確保了輕柔的皮膚接觸，防滑手柄和可調節的配件可滿足不同用戶的需求。這有助於公司提昇在市場上的形象

有關英國男士美容市場報告的更多詳細信息，請點擊此處 -  https://www.databridgemarketresearch.com/reports/uk-mens-grooming-market

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