Dec, 14 2024

禮品產業個人化趨勢的興起預計將推動英國個人化兒童圖書市場的成長

個人化送禮趨勢在英國日益流行，尤其是父母、祖父母和親密的家庭朋友，他們希望讓特殊場合難忘。生日、節日和重要時刻是贈送個人化禮物的熱門場合，透過展示特定的姓名、日期和客製化的情感來建立獨特的情感聯繫。在這種背景下，個人化兒童讀物逐漸發展成為一個特別受歡迎的類別，送禮者可以創造出反映每個孩子個人身份的故事。

此外，個人化兒童讀物透過讓年輕讀者成為故事中的重要部分，為吸引他們提供了獨特的機會。這些書通常具有客製化元素，例如孩子的名字、喜歡的顏色和相關人物，使閱讀體驗愉快且有意義。數位化科技的進步使得個人化變得更容易，從而促進了這一趨勢，促使更多的父母和親戚購買這些書籍。透過個人化的閱讀之旅，這些書不僅可以培養孩子的閱讀興趣，還可以增強孩子的自信心和與故事的聯繫，這在早期發展過程中尤其有益。

訪問完整報告 @ https://www.databridgemarketresearch.com/reports/uk-personalized-childrens-books-market

Data Bridge Market Research 分析稱，英國個人化禮品市場預計將從 2023 年的 1.5294 億美元增至 2031 年的 2.3972 億美元，在 2024 年至 2031 年的預測期內，複合年增長率為 5.9%。

研究的主要發現

更重視兒童早期教育

近年來，家長們對早期讀寫能力對於兒童概念發展的重要性的認識顯著提高。家長們明白，閱讀不僅可以促進語言學習，還可以從小提高孩子的專注力、理解力和創造力。有了這些知識，人們就更需要以個人化和有意義的方式吸引年輕讀者的書籍和閱讀資源。

個人化兒童讀物已被證明是培養閱讀熱愛的有效方法，因為它們可以讓每個孩子在故事中直接看到自己。這些書中包含了孩子的名字、外貌，有時還包括興趣，使閱讀變得有趣，從而可以增加孩子的參與度和學習熱情。個人化部分有效地吸引了孩子的注意力，讓他們與角色和故事產生共鳴，從而加強情感連結和記憶。這種個人化的方法與父母以愉快和有價值的方式促進讀寫能力、情感和社會成長的目標非常吻合。

報告範圍和市場細分

報告指標

細節

預測期

2024年至2031年

基準年

2023

歷史歲月

2022（2016-2021 年可自訂）

定量單位

收入（百萬美元）

涵蓋的領域

產品（實體書和電子書）、年齡組（嬰兒-2歲、3-5歲、6-9歲、10-12歲和12歲以上）、類型和主題（圖畫書、冒險與幻想、神秘與偵探、科幻小說等）、分銷渠道（線上和線下）

覆蓋國家

英國

涵蓋的市場參與者

ImagoGroup（義大利）、HarperCollins Publishers（美國）、Simon & Schuster, LLC（美國）、Penguin Random House LLC（美國）、Chronicle Books（美國）、Wonderbly（英國）、Librio AG（瑞士）、Hooray Heroes（波蘭）、Mumablue（西班牙）和 My Magic（德國）等

報告涵蓋的數據點

除了市場價值、成長率、市場區隔、地理覆蓋範圍、市場參與者和市場情景等市場洞察之外，Data Bridge 市場研究團隊策劃的市場報告還包括深入的專家分析、進出口分析、定價分析、生產消費分析和 pestle 分析。

細分分析

英國個人化兒童讀物市場根據產品、年齡層、類型和主題以及分銷管道分為四個顯著的部分。

根據產品，英國個人化兒童圖書市場分為實體書和電子書

預計到 2024 年，實體書將主導英國個人化兒童圖書 市場

到 2024 年，由於禮品行業個人化趨勢的興起，實體書預計將佔市場主導地位，市場份額達到 74.60%。

根據年齡段，英國個人化兒童圖書市場細分為 2 歲至 3 歲、6-9 歲、10-12 歲和 12 歲以上

預計到 2024 年，6-9 歲年齡層的兒童將主導英國個人化兒童圖書 市場

到 2024 年，由於人們越來越重視兒童的早期教育，預計 6-9 歲兒童群體將佔據市場主導地位，市場份額為 29.80%。

根據類型和主題，英國個人化兒童讀物市場分為圖畫書、冒險與幻想書、神秘與偵探書、科幻小說等。 2024 年，冒險與奇幻類圖書預計將佔據市場主導地位，市佔率達 34.16%

根據分銷管道，英國個人化兒童讀物市場分為線上和線下。預計到 2024 年，線上市場將佔據主導地位，市佔率達到 71.46%

主要參與者

Data Bridge Market Research 分析了 HarperCollins Publishers（美國）、Simon & Schuster, LLC（美國）、Penguin Random House LLC（美國）、Wonderbly（英國）是該市場的主要市場參與者。

市場開發

2024 年 8 月，Chronicle Books 宣布重組並擴大其兒童出版集團，在 Jody Mosley 的領導下招募關鍵編輯和行銷人員，增強其在授權出版、章節書和圖畫小說方面的產品

2023年10月，個人化出版公司Wonderbly收購了Historic Newspapers，後者收藏了跨越120年的超過200萬份英國原版報紙。這項收購擴大了 Wonderbly 的成人禮品書產品範圍，讓顧客能夠透過個人化內容探索歷史事件。 Historic Newspapers 將繼續沿用現有品牌，並利用 Wonderbly 的全球影響力實現未來成長

區域分析

從地理上看，英國個人化兒童讀物市場報告涵蓋的國家是英國

根據數據橋市場研究分析。

有關英國個性化兒童讀物市場報告的更多詳細信息，請點擊此處 - https://www.databridgemarketresearch.com/reports/uk-personalized-childrens-books-market

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