Global Personalized Gifts Market – Industry Trends and Forecast to 2031

Personalized Gifts Market Analysis and Size

The personalized gifts market continues to flourish, propelled by cutting-edge methods and technologies. From custom 3D printing to AI-driven product personalization, innovation fuels growth. Consumers seek unique experiences, prompting businesses to offer hyper-personalized options. This dynamic landscape fosters creativity and fosters emotional connections between gift-givers and recipients, ensuring sustained expansion in the personalized gifts market

The global personalized gifts market size was valued at USD 28.19 billion in 2023, is projected to reach USD 57.85 billion by 2031, with a CAGR of 9.40% during the forecast period 2024 to 2031. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.

Report Scope and Market Segmentation

Market Definition

Personalized gifts are unique and thoughtful presents tailored specifically to an individual. They often include custom engravings, monograms, or personal messages, adding a special touch that sets them apart from generic gifts. From engraved jewelry and custom-made artwork to monogrammed stationery and photo albums, personalized gifts show extra effort and thoughtfulness, making them cherished keepsakes for any occasion.

Personalized Gifts Market Dynamics

Drivers

• Growing Demand for Unique and Meaningful Gifts

The growing demand for unique and meaningful gifts is a key driver propelling the personalized gifts market forward. Personalized gifts offer a special touch, reflecting thoughtfulness and care, which resonates deeply with consumers. For instance, a custom-engraved piece of jewelry with initials or a heartfelt message from a personalised gift store to create a lasting impression, making the recipient feel valued and cherished, driving the popularity of personalized gifts in today's market.

• Growing Social Media and Influencer Culture

Social media platforms and influencer marketing have been instrumental in driving the personalized gifts market by amplifying unique and creative ideas to a broad audience. For instance, Instagram influencers regularly showcase personalized gifts in aesthetically pleasing posts, inspiring followers to seek similar items. These platforms serve as powerful marketing channels, fueling consumer interest and driving purchasing decisions towards customized gifts, thereby propelling market growth.

Opportunities

• Rise of E-commerce Platforms

The surge in e-commerce platforms has revolutionized the personalized gifts market, granting consumers unparalleled access to a vast array of customized offerings. With just a few clicks, shoppers can explore diverse options and effortlessly purchase unique items online. For instance, platforms such as Etsy and Shutterfly have become go-to destinations, connecting consumers with independent artisans and offering personalized products ranging from custom jewelry to photo books, driving the market's growth exponentially.

• Shift Towards Experiential Gifting

The personalized gifts market is driven by a shift towards experiential gifting, where consumers prioritize meaningful experiences over material possessions. Personalized gifts, such as custom travel itineraries or cooking classes tailored to individual preferences, create lasting memories and emotional connections. For instance, a personalized wine tasting tour crafted to match the recipient's favorite flavors offers a unique and memorable experience, driving the popularity of personalized gifts in today's experiential-focused market.

Restraints/Challenges

• High Production Costs

The personalized gifts market faces hinderances due to costly customized manufacturing processes, restricting affordability and scalability. This expense impedes market growth, as businesses struggle to compete with mass-produced alternatives. Consequently, consumers may opt for more accessible and cost-effective options, constraining the market's expansion and profitability.

• Limited Option of Returns and Exchanges

The personalized gifts market faces limitations due to the non-refundable nature of customized items. With restricted options for returns and exchanges, businesses encounter higher return rates and potential losses. This constraint hampers market growth and profitability, as customers may hesitate to purchase personalized products without assurance of recourse in case of dissatisfaction.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In January 2024, Etsy, a leading e-commerce platform, unveiled "Gift Mode," a cutting-edge feature powered by generative AI, offering personalized gift suggestions. This innovation aims to enhance user experience and cater to individual preferences effectively
• In August 2023, Hershey India introduced bespoke gift packs tailored for Raksha Bandhan, catering to the cultural significance of the festival with personalized touches, reflecting thoughtfulness and care
• In October 2022, Dudu’s Online, an Indian-based gift emporium, launched customizable Diwali gift collections, aligning with the festive spirit and allowing customers to add personal touches to their celebrations, fostering meaningful connections
• In July 2022, Etsy debuted a new Seller app streamlining online purchases for customers, enhancing accessibility and convenience, thereby fortifying its position as a user-centric e-commerce platform dedicated to customer satisfaction

Personalized Gifts Market Scope

The market is segmented on the basis of product type, end user, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Personalized Clothing
• Personalized Chocolates and Chocolate Platters
• Personalized Accessories
• Personalized Diaries and Desk Accessories
• Personalized Photo Frames and Wall Decoration
• Others

End User

• Women
• Unisex
• Kids
• Men

Distribution Channel

• Online Distribution Channel
• Offline Distribution Channel

Personalized Gifts Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by product type, end user, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America is expected to dominate the personalized gifts market, driven by a long-standing tradition of exchanging customized gifts. This trend fuels market growth, with consumers increasingly seeking unique, tailored products for various occasions, ensuring continued regional leadership in this sector.

Asia-Pacific is expected to show lucrative growth in the personalized gifts market during the forecast period, driven by increasing awareness of personalized gift benefits and rising disposable income. This region is projected to achieve the highest growth rate, reflecting a strong consumer trend towards customization and changing trends in gifting.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Personalized Gifts Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the market are:

• Archies Limited (India)
• Redbubble (Australia)
• Etsy Inc. (U.S.)
• American Greetings Corporation (U.S.)
• Hallmark Cards Inc. (U.S.)
• American Stationery (U.S.)
• Personalization Mall (U.S.)
• Marks and Spencer plc (U.K.)
• CafePress (U.S.)
• Card Factory (U.K.)
• Shutterfly, Inc. (U.S.)

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