Increasing Prevalence of Incontinence Drives the Demand for Asia-Pacific Adult Diapers Market

According to the research article published in BMC Geriatrics, Asian women over the age of 50 reported having the highest prevalence of urine incontinence, at 45.1%. The high incidence rate of incontinence has lifted the adoption of adult diapers. Therefore, the Asia-Pacific adult diapers market is estimated to increase rapidly in the near future.

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Data Bridge Market Research analyses that the Asia-Pacific Adult Diapers Market is expected to grow at a CAGR of 5.1% in the forecast period of 2023 to 2030 and is expected to reach USD 9,399.94 million by 2030. The high adoption of pad type diapers product is expected to increase in the Asia-Pacific adult diapers market as there has been an increase in the number of elderly patients suffering from urinary and bowel incontinence.

Increasing prevalence of incontinence is expected to drive the market growth rate

Health concerns are now increasing rapidly all over the globe. Incontinence is one of the concerns. It is related to urinary health issues. This is a common problem and can happen to both women and men of any age group, but it seems to be more in adults, disabled people, or people suffering from chronic health issues. Hence, diapers are the best choice to handle the situation for adults. This situation may lead to a urinary accident just by laughing, coughing, and other that can lead to an embarrassing and discomforting situation. Urinary incontinence is more prevalent among women. The increasing prevalence of urinary incontinence among the elderly population is expected to increase the demand for adult diapers in the elderly population.

Report Scope and Market Segmentation

Segment Analysis:

The Asia-Pacific adult diapers market is segmented on the basis of product, end-use, and distribution channel.

• On the basis of product, the Asia-Pacific adult diapers market is classified into pad type diapers, pant type diapers, contour cloth adult diapers, and swim diapers

In 2023, the pad type diapers segment of the product segment is anticipated to dominate the Asia-Pacific adult diapers market

In 2023, the pad type diapers segment of this market is expected to dominate the Asia-Pacific adult diapers market owing to the increasing awareness among consumers regarding personal hygiene. The pad type diapers segment is expected to reach the highest CAGR of 5.1% in the forecast period of 2023-2030.

• On the basis of distribution channel, the Asia-Pacific adult diapers market is classified into online and offline. In 2023, offline segment is expected to dominate the Asia-Pacific adult diapers market with 82.14% market share as it provides quick exchange or return of products
• On the basis of end-use, the Asia-Pacific adult diapers market is classified into hospitals, nursing homes, household, and others. In 2023, the hospitals segment is expected to dominate the Asia-Pacific adult diapers market with the largest market share of 40.26%, as adult diapers are used in hospitals for pregnant ladies and patients who are immobilized due to surgery

Major Players

Data Bridge Market Research recognizes the following companies as the major players in adult diapers market are KCWW (U.S.), Unicharm Corporation (Japan), NIPPON PAPER INDUSTRIES CO., LTD. (Japan), PAUL HARTMANN AG (Germany), Himalaya Wellness Company. (India), TZMO SA (Poland), Kamal Health Care Pvt Ltd. (India), StayDry Incontinence Products., Nobel Hygiene (India), AdvaCare Pharma (U.S.), DSG INTERNATIONAL. (Thailand), Hengan International Group Company Ltd. (China), Ontex BV (Belgium), ABENA Group (Denmark), Piramal Enterprises Ltd. (India), TATARIA HYGIENE. (India), and Redcliffe Hygiene Private Limited (India) among others.

Market Development

• In August 2021, Unicharm Corporation planned to launch "Mamy Poko Premium Baby Wipes" in Taiwan‐Greater China. It has helped the company to broaden its product portfolio in the region
• In December 2022, Huggies diaper manufacturer KCWW announced a new nappy recycling trial that might be Australia's solution to the 1.5 billion disposable diapers that are thrown in the trash every year. The experiment is a big step for the diaper sector because nearly 95% of the approximately 300,000 kids born in Australia each year wear disposable diapers
• In January 2017, NIPPON PAPER INDUSTRIES CO., LTD. planned to expand the paper cup business and healthcare business in Vietnam. Ky Vy Corporation, which produces and sells disposable diapers for adults and infants in Vietnam, was bought by NIPPON PAPER INDUSTRIES CO., LTD., in March 2016. Through this, the company acquired the domestic market through Ky Vy Corporation sales channels but also can expand its business in the whole Asian region
• In 2014, DSG INTERNATIONAL launched Certainty DayPants adult diapers, the newest ingenious hygiene trousers that satisfy the unmet demand for comfortable underwear-like wear. The product is made for a patient who has urine leaks and mild to moderate incontinence
• In March 2020, Nobel Hygiene entered the sanitary pads category with the launch of 'RIO pads' in the market. Radhika Apte, a Bollywood actress, has been chosen to serve as the new product's advertising ambassador. She will raise awareness of excessive flow and the difficulties it poses for women. This will help the company to widen its product portfolio
• In June 2021, under the trade name Orizon, Ontex created a smart continence management service for hospitals and care facilities across Europe. When a resident's smart incontinence protection nears saturation, Orizon automatically sends an app alarm to carers in nursing homes and hospitals
• In June 2022, PAUL HARTMANN AG and GWA Hygiene formed a collaborative relationship. Through this partnership, PAUL HARTMANN AG will distribute hygiene solutions for healthcare facilities which will strengthen their Mission: Infection Prevention program
• In April 2021, Stefan Grote joined PAUL HARTMANN AG as a new member of the Management Board responsible for Incontinence Management. He has an extensive background in the production of consumer goods, brand management, and the execution of transformational programs, which would help the company to grow

Regional Analysis

Geographically, the countries covered in the Asia-Pacific adult diapers are China, India, Japan, Indonesia, Philippines, Thailand, South Korea, Malaysia, Australia & New Zealand, Taiwan, Singapore, and other rest of Asia-Pacific countries.

As per Data Bridge Market Research analysis:

China is the dominant country in the Asia-Pacific adult diapers market during the forecast period 2023 - 2030

In 2023, China is expected to dominate the Asia-Pacific adult diapers market owing to the increase in the cases of urinary incontinence among adults. China will continue to dominate the Asia-Pacific adult diapers market in terms of market share and market revenue and will continue to flourish its dominance during the forecast period. This is due to the growing adult population in this country.

China is estimated to be the fastest-growing country in the Asia-Pacific adult diapers market during the forecast period 2023 - 2030

China is expected to grow during the forecast period due to the presence of major market players and rapid awareness regarding healthcare in this country. In addition to this, the rising level of healthcare expenditure and increasing per-capita income are expected to propel the market's growth rate in this region.

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