Global Augmented Reality (AR) and Mixed Reality (MR) Market is expected to grow with the CAGR of 50.1% in the forecast period of 2021 to 2028. The years considered for study are as mentioned below:

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Global augmented reality (AR) & mixed reality (MR) market is a highly fragmented market, which includes number of key players as well as local players. The market has witnessed increased strategic developments owing to favourable market scenario.

The major players dealing in global augmented reality (AR) & mixed reality (MR) market are introducing strong range of products provider along with adopting strategic initiatives such as acquisition, business expansion, award and recognition into the augmented reality (AR) & mixed reality (MR) market. This has helped the companies to maximize the sales with enhanced product portfolio. For instance, in June 2020, a team of Google (a subsidiary of Alphabet Inc.) researchers had created a new technology to take the immersive augmented reality (AR) and mixed reality (MR) experiences to a new level. Despite the fact that the area is still in its nascent, the team has solved significant hurdles and made significant progress in immersive light field video research. The new system compresses light field video while still preserving its original visual quality and it does so using conventional texture and widely supported video codecs. With this, the company has brought a truly immersive experience to the consumers in the VR field.

Microsoft is the dominating player in global augmented reality (AR) & mixed reality (MR) market. The other key players existing in the augmented reality (AR) & mixed reality (MR) market includes HP Development Company, L.P., HTC Corporation, Autodesk Inc., Barco, Intel Corporation, PTC, Seiko Epson Corporation, Ultraleap Limited, ASUSTeK Computer Inc., Dell, Google (a subsidiary of Alphabet Inc.), Sony Corporation, Lenovo, SAMSUNG ELECTRONICS CO., LTD., Panasonic Corporation, RealWear, Inc., Magic Leap, Inc., EON Reality, TeamViewer among others.

Microsoft

Microsoft is headquartered in Washington, U.S. and was founded in 1975. The company deals in digital transformation of the era of an intelligent cloud and an intelligent edge. The company operates in multiple business segments such as productivity & business processes, intelligent cloud and more personal computing out of which more personal computing is the market focused segment. The company offers wide range of products under categories such as device, industry, solution and developer & IT in which developer & IT is the market focused category.

For instance,

• In April 2021, Microsoft had announced a Pentagon contract with the U.S. military for augmented reality headgear for soldiers worth USD 21.88 billion. This HoloLens will be deliver soldiers more efficient visibility and also to deliver next-generation night vision and situational aware for any war. This has also helped the company to transcend the traditional boundaries of space and time in the field of AR, thereby expanding their products in the market.

The company has wide global presence across Americas, Europe, Asia-Pacific and Middle East and Africa with its various subsidiaries such as Skype Technologies (U.S.), Citrus Data, Inc. (U.S.), Xamarin (U.S.), LinkedIn Corporation (U.S.) and FSLogix, Inc. (U.S.) among others.

SAMSUNG ELECTRONICS CO., LTD.

SAMSUNG ELECTRONICS CO., LTD. is headquartered in Seoul, South Korea and was founded in 1969. The company provides consumer electronics, information technology and mobile communications and device solutions businesses. The company operates in multiple business segments such as CE, IM, semiconductor, DP, harman and others out of which CE is the market focused segment. The company offers wide range of products such as mobile, TV & audio, home appliances, smart home, computing, gear VR and augmented reality (AR) in which augmented reality (AR) is the market focused product.

For instance,

• In July 2021, SAMSUNG ELECTRONICS CO., LTD. had expanded its contactless offerings for consumers with a new Augmented Reality (AR) enabled service for its flagship products. With this, consumers may virtually experience a product in their homes, check product dimensions, and make an informed selection with the AR service. This has also helped the company to expand their product portfolio in the augmented reality market.

The company has wide global presence across Americas, Europe, Asia-Pacific and Middle East and Africa with its various subsidiaries such as Samsung C&T Corporation (Korea), Samsung Electronics (Mexico), Dacor Canada (Canada), Harman France SNC (France) and Samsung R&D Institute (Japan) among others.

Panasonic Corporation

Panasonic Corporation is headquartered in Osaka, Japan and was founded in 1918. The company offers variety of products and solutions of consumer electronics, automotive, industrial solutions, connected devices and life science solutions sectors. The company operates in multiple business segments such as appliances, life solutions, solutions, connected solutions, automotive and industrial solutions out of which solutions is the market focused segment. The company offers wide range of products under categories such as appliance automotive, life solutions, solutions, automotive and industrial solutions in which solutions is the market focused category.

For instance,

• In January 2021, Panasonic Corporation had launched the new augmented reality (AR) head-up display for vehicles at the ongoing CES. Its innovative technology can detect the speed of moving objects from a distance, detect pedestrians, and assist for a more seamless, engaging, and informed driving experience. The new 4K AR HUD system projects 3D, AI-driven important information into the driver's line of sight, potentially helping to reduce driver attention and increasing road safety. With this, the company has provided an important added level of comfort and assurance for AV passengers in based on AR technology.

The company has wide global presence across Americas, Europe, Asia-Pacific and Middle East and Africa with its various subsidiaries such as Panasonic Corporation of North America (U.S.), Panasonic Avionics Corporation (U.S.), Panasonic do Brasil Limitda (Brazil), Panasonic Europe B.V. (Netherlands), Panasonic Asia Pacific Pte. Ltd. (Singapore), Ficosa International S.A. (Spain) and others.