Microsoft, SAMSUNG ELECTRONICS CO., LTD. and Google have Dominated Europe Augmented Reality (AR) and Mixed Reality (MR) Market in 2021

Europe Augmented Reality (AR) and Mixed Reality (MR) Market is said to grow with the CAGR of 49.1% in the forecast period of 2021 to 2028. The years considered for study are as mentioned below.

Access Full Report @ https://www.databridgemarketresearch.com/reports/europe-augmented-reality-ar-and-mixed-reality-mr-market

Europe Augmented Reality (AR) & Mixed Reality (MR) Market is a highly fragmented market, which includes number of key players as well as local players. The market has witnessed increased strategic developments owing to favourable market scenario.

Microsoft is the dominating player in Europe Augmented Reality (AR) & Mixed Reality (MR) Market The other key players existing in the market includes HP Development Company, LP, HTC Corporation, Autodesk Inc., Barco, Intel Corporation, PTC, Seiko Epson Corporation, Ultraleap Limited, ASUSTek Computer Inc., Dell, Google (a subsidiary of Alphabet Inc.), Sony Corporation, Lenovo, SAMSUNG ELECTRONICS CO., LTD., Panasonic Corporation, RealWear, Inc., Magic Leap, Inc., EON Reality, and TeamViewer among others.

Europe Augmented Reality (AR) and Mixed Reality (MR) Market Microsoft

Microsoft is headquartered in Washington, U.S. and was founded in 1975. The company deals in digital transformation of the era of an intelligent cloud and an intelligent edge. The Company operates in business segments such as Productivity & Business Processes, Intelligent Cloud, More Personal Computing of which More Personal Computing is the market focused segment. The company offers wide range of products categories such as Device, Industry and Solution in which Device is the market focused category.

  • In April 2021, Microsoft had announced a Pentagon contract with U.S. military for augmented reality headgear for soldiers worth USD 21.88 billion. This HoloLens will be deliver soldiers more efficient visibility and also to deliver next-generation night vision and situational aware for any war. This has also helped the company to transcend the traditional boundaries of space and time in the field of AR, thereby expanding their products in the market.

The company has wide global presence across Americas, Europe, Asia-Pacific, Middle East and Africa with its various subsidiaries such as Skype Technologies (U.S.), Citrus Data, Inc. (U.S.), Xamarin (U.S.), LinkedIn Corporation (U.S.) and FSLogix, Inc. (U.S.) among others.

SAMSUNG ELECTRONICS CO., LTD.

SAMSUNG ELECTRONICS CO., LTD. is headquartered in Seoul, South Korea and was founded in 1969. The company provides consumer electronics, information technology and mobile communications and device solutions businesses. Company operates in business segments such as CE, IM, Semiconductor, DP, Harman and Others of which CE is the market focused segment. The company offers wide range of products categories such as Mobile, TV & Audio, Home Appliances, Smart Home, Computing and Gear VR in which Gear VR is the market focused category.

  • In July 2021, SAMSUNG ELECTRONICS CO., LTD. had expanded its contactless offerings for consumers with a new Augmented Reality (AR) enabled service for its flagship products. With this, consumers may virtually experience a product in their homes, check product dimensions, and make an informed selection with the AR service. This has also helped the company to expand their product portfolio in the augmented reality market.

The company has wide global presence across Americas, Europe, Asia-Pacific, Middle East and Africa with its various subsidiaries such as Samsung C&T Corporation (Korea), Samsung Electronics (Mexico), Dacor Canada (Canada), Harman France SNC (France) and Samsung R&D Institute (Japan) among others.

Panasonic Corporation

Panasonic Corporation is headquartered in Osaka, Japan and was founded in 1918. The company offers variety of products and solutions of consumer electronics, automotive, industrial solutions, connected devices and life science solutions sectors. Company operates in business segments such as Appliances, Life Solutions, Solutions, Connected Solutions, Automotive and Industrial Solutions of which Solutions is the market focused segment. The company offers wide range of products categories such as Appliance Automotive, Life Solutions, Solutions, Automotive, Industrial Solutions in which Solutions is the market focused category.

  • In January 2021, Panasonic Corporation had launched the new augmented reality (AR) head-up display for vehicles at the ongoing CES. Its innovative technology can detect the speed of moving objects from a distance, detect pedestrians, and assist for a more seamless, engaging, and informed driving experience. The new 4K AR HUD system projects 3D, AI-driven important information into the driver's line of sight, potentially helping to reduce driver attention and increasing road safety. With this, the company has provided an important added level of comfort and assurance for AV passengers in based on AR technology.

The company has wide global presence across Americas, Europe, Asia-Pacific, Middle East and Africa with its various subsidiaries such as Panasonic Corporation of North America (U.S.), Panasonic Avionics Corporation (U.S.), Panasonic do Brasil Limitda (Brazil), Panasonic Europe B.V. (Netherlands), Panasonic Asia Pacific Pte. Ltd. (Singapore), Ficosa International S.A. (Spain) and others.