Adobe, SAP SE and Oracle are Dominating the Global Digital Experience Platform in 2019

Global Digital Experience Platform Market is expected to grow with the CAGR of 16.8% in the forecast period of 2020 to 2027. The years considered for study are as mentioned below.

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Global digital experience platform is a highly consolidated market, which includes specific number of key players as well as local players. The market has witnessed increased strategic developments owing to favourable market scenario.

The major players dealing in global digital experience platform are introducing strong range of product portfolio. This has helped the companies to maximize the sales with enhanced product portfolio. For instance, In August 2019, SDL plc announced the launch of SDL Tridion Sites 9.1 as web content management platform. The new platform offers automated content driven by marketing, making smarter use of content, engaging in new way and exploring new digital revenues to marketers. This has increased the product portfolio of the company.

Adobe is the dominating player in global digital experience platform market. The other key players existing in the market includes Oracle, Sitecore, Acquia, Inc., Episerver, SAP SE, HCL Technologies Limited, Salesforce.com, Inc., Open Text Corporation, Squiz, Bloomreach Inc, Liferay Inc., SDL plc., Wipro Limited, Accenture, Infosys Limited, censhare AG, Kentico Software, Jahia Solutions Group SA and Crownpeak Technology, Inc., among others.

Adobe

Adobe, headquartered in California, U.S., was found in 1982. The company focuses on providing products and solutions for various customers ranging from industries to end users to enhance their experience in compelling content within their computers devices or media. The company operates in digital media, digital experience and publishing segments out of which digital experience is the market focused segment. The company provides creativity & design, marketing & commerce, pdf & e-signatures and business solutions out of which marketing & commerce is the market focused product category.

• In October 2019, Adobe announced the launch of its digital experience product portfolio for SMB business and mid-market. The new range of product portfolio under digital experience portfolio includes magento commerce, marketo engage, adobe analytics foundation, adobe sign for small business and creative cloud for teams. This has increased enhanced the product portfolio of the company.

The company has presence across the globe in Americas, Asia-Pacific, Europe, Middle East and Africa region. In addition to it, the company also generates its revenue from the various subsidiary companies such as Fotolia (U.S.), Marketo (U.S.), Mixamo (U.S.), Scene7 (U.S.) and TubeMogul (U.S.), among others.

SAP SE

SAP SE is headquartered in Walldorf, Germany and was established in the year 1972. The company focuses on providing applications and services to various enterprises with integration of advance technology support. The company operates in applications, technology & services segment, intelligent spend group segment and qualtrics segments out of which applications, technology & services segment is the market focused segment. The company offers wide range of product categories such as ERP and finance, CRM and customer experience, network and spend management, digital supply chain, HR and people engagement and business technology platform, among which CRM and customer experience is the market focused category.

• In March 2020, SAP SE announced the launch of SAP cloud platform SDK for mac users. The new application will aid Apple customers to operate employee apps across various apple products such as iPhone and iPad. This enhances the product portfolio of the company in the market.

The company has wide global presence across Americas, Asia Pacific, Europe, Middle East and Africa with its various subsidiaries such as SAP Deutschland SE & Co. KG, Walldorf (Germany), LLC SAP CIS, Moscow (Russia), SAP (Schweiz) AG, Bie (Switzerland), SAP (UK) Limited, Feltham (U.K.), Ariba, Inc. and Palo Alto  (U.S.), among others.

Oracle

Oracle is headquartered in California, U.S. and was found in 1977. The company focuses on providing products and services including applications for various information technology (IT) enterprises. The company operates in cloud and license, hardware and services segments out of which services segment is the market focused segment. The company offers product categories which are automotive, communications, construction and engineering, financial services, food and beverage, healthcare, high technology, higher education, hospitality, industrial manufacturing, life sciences, public sector, research, retail, utilities out of which financial services is the market focused category.

• In September 2019, Oracle announced the launch of new updates for its customer experience cloud. The new product has offered better options and simplicity to the customers. This has increased the customer base of the company.

The company has wide global presence across Americas, Asia-Pacific, Europe, Middle East and Africa and generates revenue from subsidiaries such as NetSuite (U.S.), Taleo (U.S.), Art Technology Group (U.S.), BlueKai (U.S.) and Responsys (U.S.), among others.