The global digital experience platform (DXP) market is a rapidly evolving landscape that encompasses a comprehensive suite of integrated technologies designed to enhance user interactions across digital channels. DXP solutions provide organizations with the tools to create, manage, and optimize seamless digital experiences for their customers, employees, and partners. These platforms typically integrate content management, analytics, personalization, and other features to deliver cohesive and engaging experiences across websites, mobile apps, and other digital touchpoints. As businesses increasingly prioritize digital transformation, the demand for strong DXP solutions has surged.
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Data Bridge Market Research analyses that the Global Digital Experience Platform Market was at USD 10.11 billion in 2021 and is expected to reach USD 25.03 billion by 2029, registering a CAGR of 12.00% during the forecast period of 2022-2029. Growing e-commerce landscape, digital experience platforms (DXPs) are vital for online retailers, offering a competitive edge with enhanced user interfaces, personalized recommendations, and streamlined transaction processes, meeting the dynamic demands of consumers.
Key Findings of the Study
Expansion of cloud deployment is expected to drive the market's growth rate
Cloud adoption in the digital experience platform (DXP) market is growing, with the cloud segment poised for rapid expansion. Businesses are drawn to the scalability and flexibility of cloud-based DXPs, enabling cost reduction and efficient scaling of digital capabilities. The appeal lies in the simplicity of integration and lower costs associated with cloud services, driving a preference shift from on-premises deployment. This trend underscores the growing recognition of cloud advantages in enhancing digital experiences across diverse industries.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2022 to 2029
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Base Year
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2021
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Historic Years
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2020 (Customizable to 2014-2019)
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Quantitative Units
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Revenue in USD Billion, Volumes in Units, Pricing in USD
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Segments Covered
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Component (Platform, Services), Deployment Model (Cloud, On Premises), Organization Size (Small and Medium Enterprise, Large Enterprise), Application (Business to Customer, Business to Business), Vertical (Retail, BFSI, Travel and Hospitality, IT and Telecom, Healthcare, Manufacturing, Media and Entertainment, Education)
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Countries Covered
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U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America
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Market Players Covered
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Adobe (U.S.), Oracle (U.S.), SAP SE (Germany), IBM (U.S.), Microsoft (U.S.), Salesforce Inc., (U.S.), Open Text Corporation. (Canada), SWEETYET DEVELOPMENT LIMITED (U.K.), Sitecore (U.S.), Acquia Inc., (U.S.), Jahia Solutions Group SA (Switzerland), Optimizely, Inc (U.S.), Squiz (Australia), Bloomreach, Inc. (U.S.), Firelay Liferay Services (U.S.), Kentico Software (Czech Republic), and censhare GmbH(Germany)
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Data Points Covered in the Report
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In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.
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Segment Analysis:
The global digital experience platform market is segmented on the basis of component, deployment model, organization size, application, and vertical.
- On the basis of component, the global digital experience platform market is segmented into platform, and services
- On the basis of deployment model, the global digital experience platform market is segmented into cloud, and on premises
- On the basis of organization size, the global digital experience platform market is segmented into small and medium enterprise, and large enterprise
- On the basis of application, the global digital experience platform market is segmented into business to customer, and business to business
- On the basis of vertical, the global digital experience platform market is segmented into retail, BFSI, travel and hospitality, IT and telecom, healthcare, manufacturing, media and entertainment, and education
Major Players
Data Bridge Market Research recognizes the following companies as the major global digital experience platform market players in global digital experience platform market are Acquia Inc., (U.S.), Jahia Solutions Group SA (Switzerland), Optimizely, Inc (U.S.), Squiz (Australia), Bloomreach, Inc. (U.S.), Firelay Liferay Services (U.S.), Kentico Software (Czech Republic), and censhare GmbH(Germany)
Market Developments
- In December 2022, Oracle launch its 41st global Cloud Region, situated in Chicago, Illinois. As the fourth region in the U.S., this expansion offers customers and partners a strategic choice for hosting their infrastructure, applications, and data. The move aims to enhance performance and reduce latency, underscoring Oracle's commitment to providing diverse and geographically distributed cloud services
- In December 2022, the Bank of Thailand (BOT) selected Oracle Fusion Cloud Human Capital Management (HCM) to advance its digital workforce and enhance employee experiences. The adoption of Oracle Cloud HCM enables the BOT to streamline operations by reducing manual processes and optimizing workflows. This comprehensive HR system empowers the bank to embrace a more efficient and digitally-driven approach to managing its human capital
- In September 2022, KeyBank, a prominent U.S. financial services firm, collaborated with Oracle to revamp its non-real estate consumer lending process. Leveraging Oracle Banking Originations, the collaboration enables KeyBank to modernize its services across 1,000 branches, facilitating real-time management of loan accounts—from application to payments and collections. This integration enhances efficiency, minimizes delays, and elevates customer service standards within the bank's operations
- In February 2021, Sitecore partnership with Microsoft Corporation to boost their digital experience platform (DXP) in the U.A.E. This partnership enables the seamless integration of personalized digital experiences, combining Sitecore's capabilities with Microsoft's efficiency, scalability, and reliability. The synergy between the two tech giants enhances the delivery of advanced and tailored digital experiences in the U.A.E.
- In October 2020, SAP SE introduced a cutting-edge customer data platform at the virtual SAP Customer Experience Live conference. This platform integrates data from diverse internal and external sources, including web and social media, empowering businesses to construct comprehensive, anonymized 360-degree consumer profiles. SAP's innovation responds to the growing need for businesses to harness a holistic view of consumer data for more effective and personalized customer experiences
Regional Analysis
Geographically, the countries covered in the global digital experience platform market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America
As per Data Bridge Market Research analysis:
North America is the dominant region in the global digital experience platform market during the forecast period 2022-2029
North America dominates the global digital experience platform (DXP) market, fueled by the swift adoption of advanced technologies in progressive countries from 2022 to 2029. The travel and hospitality sector's embrace of digital experience platforms is anticipated to boost this dominance further. As a result, the region stands at the forefront of DXP market expansion, showcasing sustained leadership in technology adoption and sector-specific application across the forecast period.
Asia-Pacific is estimated to be the fastest growing region in the global digital experience platform market during the forecast period 2022-2029
Asia-Pacific is expected to dominate the global digital experience platform (DXP) market from 2022 to 2029, fueled by rising per capita income and heightened sales of smartphones and tablets. The growing online retail sector propels the region's significant growth, contributing substantially to market expansion. As consumer behaviors evolve and digitalization advances, the Asia-Pacific region stands out as a key player in the widespread adoption and growth of DXPs.
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