Nikon Corporation, VISTA OUTDOOR OPERATIONS LLC, BERETTA HOLDING S.A., Dominating the Global Sports Optics Market in 2018

Sports Optics Market is expected to grow with the substantial CAGR of 6.7% in the forecast period of 2019 to 2026. The years considered for study are as mentioned below.

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Global sports optics market is an upcoming market which includes key players and local players. The market is growing owing to the favourable market scenario. The market has a prominent growth in upcoming years due to increased adoption of sports optic products across various applications and growing investment in the research and developmental activities. The market has witness developments in terms of merger and acquisitions or product launches to enhance the product portfolio to meet the rising demand of sports optics market.  

For instance,

• In May 2019, Nikon Corporation introduced PROSTAFF 1000 Laser Rangefinder. The product is compact and has a lightweight body and also offers pocket-size design. It also provides higher quality 6x monocular along with multilayer coating for clear and bright images. This would help in the expansion of the sports optics offerings by the company.

Nikon Corporation has dominated the global sport optics market. The other key players existing in the market includes U.S. OPTICS, LEUPOLD & STEVENS, INC., Trijicon, Inc., VISTA OUTDOOR OPERATIONS LLC., BERETA HOLDING S.A., Celestron, LLC., Leica Camera AG, SWAROVSKI GROUP, ATN, Schmidt & Bender GmbH & Co. KG, Vortex Optics, Nightforce Optics, Inc., Athlon, Meopta – optika, s.r.o., FLIR Systems, Inc. and L-3, EOTech Inc. among others.

Nikon Corporation

Nikon Corporation is headquartered in Tokyo, Japan, was founded in 1917. The company is engaged in offering products and solution for advanced opto-electronics and precision technologies. The company offers its products in several categories such as imaging products, healthcare products and solutions and other. The company has global presence in Americas, Europe, Asia, Oceania, Middle East and Africa. The company also generate its revenue from its subsidiaries such as Nikon LCC (Russia), Nikon India Private Limited (India) among others.

• In February 2019, Nikon Corporation introduced MONARCH 2000 Laser Rangefinder. The product has a compact body designed for comfortable holding. It also provides large ocular for the easy viewing and offers wide field of view. This strategy would help in expanding their customer base thereby offering more products.

VISTA OUTDOOR OPERATIONS LLC.

VISTA OUTDOOR OPERATIONS LLC., is headquartered in Minnesota, U.S., was founded in 2014. The company is engaged in designing, manufacturing and marketing of consumer products in the recreation and outdoor sports market. The company offers its products in several categories such as outdoor products, shooting products. It has its presence in North America and International. The company also generate its revenue from its subsidiaries such as Eagle Industries Unlimited Inc. (U.S.), Bolle Australia Pty Ltd. (Australia), Primos, Inc. (U.S.), Night OpticsUSA, Inc. (U.S.), Bushnell Corporation of Canada (Canada) among others.

• In April 2019, VISTA OUTDOOR OPERATIONS LLC., brand Bushnell introduced new models of laser rangefinders such as new Prime 1700 and 1300, Engage 1700 and 1300 and Nitro 1800 rangefinders. These new rangefinders feature an enhanced and ergonomic design and helps in delivering better light transmission in the low light conditions. This would help the company to enhance their product portfolio.

BERETTA HOLDING S.A.

BERETTA HOLDING S.A. is headquartered in Lombardy, Italy. The company was founded in 1995 and focuses on developing advanced products for hunting, and sporting activity. The company offers its products under several brands such as Beretta, Benelli, Pranchi and other. It has its presence in Europe, North America, Oceania and Asia-Pacific. The company also generate its revenue from its subsidiaries such as Benelli USA (U.S.) and Burris Company Inc. (U.S.) among others.