Deodorant packaging ensures the preservation of product integrity, protecting deodorants from environmental factors that may compromise their quality. It attracts consumers through eye-catching designs and informative labels, contributing to brand recognition and loyalty. The practicality of packaging design also enhances user experience, providing convenient and efficient application methods. In the context of sustainability, eco-friendly packaging addresses growing environmental concerns, aligning with consumer preferences for responsible choices.
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Data Bridge Market Research analyses the North America Deodorant Packaging Market, valued at USD 4,095.89 million in 2022, will reach USD 7,143.43 million by 2030, growing at a CAGR of 7.20% during the forecast period of 2023 to 2030. Evolving consumer preferences in North America, marked by an increased emphasis on personal grooming and hygiene, are key drivers for the deodorant packaging market.
Key Findings of the Study
Increasing technological advancements are expected to drive the market's growth rate
Technological advancements play a pivotal role as a driver in the North America deodorant packaging market. Continuous progress in packaging materials and manufacturing processes enables the creation of packaging solutions that are not only more efficient but also more durable and visually appealing. Innovations in materials contribute to enhanced product protection, ensuring the integrity of deodorant formulations. Advanced manufacturing techniques facilitate the production of intricate and aesthetically pleasing designs, aligning with evolving consumer preferences. These technological strides also allow for the incorporation of sustainable materials, meeting the increasing demand for eco-friendly packaging options.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2023 to 2030
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Base Year
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2022
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Historic Years
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2021 (Customizable to 2015-2020)
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Quantitative Units
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Revenue in USD Million, Volumes in Units, Pricing in USD
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Segments Covered
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Packaging Type (Cans, Sticks, Tubes, Roll Ons, Tins and Others), Shape (Rectangular, Square, Cylindrical, Oval, Circle and Others), Material (Plastic, Metal, Glass and Others), Deodorant Type (Aerosol Deodorants, Roll-On Deodorants, Gel Deodorants, Invisible Solid Deodorants, Solid Deodorants, Crystal Deodorants, Wipes Deodorants, Antiperspirant Deodorants, Unscented Deodorants, Stick Deodorants and Others), Distribution Channel (B2B/Direct Sales, Supermarkets/Hypermarkets, E-Commerce, Specialty Stores, Convenience Stores and Others), End-User (Men and Women)
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Countries Covered
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U.S., Canada, and Mexico in North America
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Market Players Covered
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IMS Packaging Limited (China), Kaufman Container. (U.S.), Berlin Packaging (U.S.), The Packaging Company (U.S.), Gerresheimer AG (Germany), Pacific Bridge Packaging (U.S.), IntraPac International LLC (U.S.), and AptarGroup, Inc. (U.S.)
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
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Segment Analysis:
The North America deodorant packaging market is segmented on the basis of packaging type, shape, material, deodorant type, end-user, and distribution channel.
- On the basis of packaging type, the North America deodorant packaging market is segmented into cans, sticks, tubes, roll ons, tins, and others
- On the basis of shape, the North America deodorant packaging market is segmented into rectangular, square, cylindrical, oval, circle, and others
- On the basis of material, the North America deodorant packaging market is segmented into plastic, metal, glass, and others
- On the basis of deodorant type, the North America deodorant packaging market is segmented into aerosol deodorants, roll-on deodorants, gel deodorants, invisible solid deodorants, solid deodorants, crystal deodorants, wipes deodorants, antiperspirant deodorants, unscented deodorants, stick deodorants and others
- On the basis of distribution channel, the North America deodorant packaging market is segmented into b2b/direct sales, supermarkets/hypermarkets, e-commerce, specialty stores, convenience stores, and others
- On the basis of end-user, the North America deodorant packaging market is segmented into men and women
Major Players
Data Bridge Market Research recognizes the following companies as the major North America deodorant packaging market players in North America deodorant packaging market are IMS Packaging Limited (China), Kaufman Container. (U.S.), Berlin Packaging (U.S.), the Packaging Company (U.S.), Gerresheimer AG (Germany).
Market Developments
- In 2021, Dove, a renowned product under the Unilever umbrella, took a significant step towards sustainability by introducing its inaugural refillable deodorant. This innovative product features a robust design crafted from stainless steel, emphasizing durability and eco-friendliness. Notably, the refillable deodorant formulation deliberately excludes both aluminum and alcohol, catering to consumers seeking alternative options in personal care
- In 2021, Procter & Gamble unveiled the Secret Derma+ Antiperspirant, a specialized deodorant created by female dermatologists. This product stands out for its skincare-oriented characteristics, aiming to minimize irritation and underarm discoloration. Released under the Secret brand, this offering reflects a commitment to addressing specific dermatological concerns while providing effective underarm protection
- In 2020, Berlin Packaging strategically expanded its portfolio through the acquisition of Vinkova B.V., a notable manufacturer of glass packaging. This acquisition was particularly impactful as it enhanced the glass offerings available to companies in northern Europe. The news of this acquisition played a pivotal role in boosting the clientele for Berlin Packaging, consequently contributing to a notable increase in sales for the corporation
- In 2020, Unilever PLC's Dove brand made a significant move towards reducing plastic waste by introducing its first-ever refillable deodorant. Collaborating with A Plastic Planet and the Dutch design consultancy, VanBerlo, Dove designed compact, white, palm-sized, refillable stainless-steel cases. The outer packaging, made entirely of 100% Forest Stewardship Council-grade paper, added an eco-friendly touch to the product. This initiative showcased Dove's commitment to sustainable practices and innovation in the personal care industry
Regional Analysis
Geographically, the countries covered in the North America deodorant packaging market report are U.S., Canada, and Mexico in North America
As per Data Bridge Market Research analysis:
U.S. is the dominant region in North America deodorant packaging market during the forecast period 2023-2030
The surge in deodorant packaging demand propelled the U.S. to a dominant position in North America, driven by evolving consumer preferences for convenient, aesthetically pleasing, and sustainable packaging. The competitive market, marked by innovative packaging solutions, aligns with the U.S.'s robust economy, efficient supply chains, and favorable regulations. Cultural focus on personal grooming, environmental awareness, and the influence of U.S. manufacturers solidifies the nation's role in steering the heightened demand for deodorant packaging across the region.
Canada is estimated to be the fastest growing region in North America deodorant packaging market for the forecast period 2023-2030
Canada is expected to experience significant growth during the forecast period 2023-2030 due to its strategic geographical accessibility and competitive pricing. The nation's proximity to major markets, participation in trade agreements such as the USMCA, and stable political and economic environment make it an attractive hub for businesses seeking efficient trade and investment opportunities. The availability of abundant natural resources, coupled with a focus on innovation and technology, further enhances Canada's appeal. The country's commitment to infrastructure development and a reputation for political stability position it as a promising destination for both domestic and foreign investments.
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