The North America tissue towel market is thriving with positive attributes. The region's consumers appreciate the softness, absorbency, and convenience of tissue towels, driving the market's growth. Rising hygiene consciousness, coupled with a busy lifestyle, fuels the demand for tissue towels in homes, commercial spaces, and public facilities. Manufacturers focus on innovation, introducing eco-friendly and sustainable options, appealing to environmentally conscious consumers. With a strong distribution network and advanced production capabilities, the North America Tissue Towel Market continues to expand, meeting consumers' diverse needs and preferences.
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Data Bridge Market Research analyses that the North America Tissue Towel Market is expected to grow to USD 25 billion in 2021 and is expected to reach USD 36.83 billion by 2029, registering a CAGR of 4.40% in 2022-2029. As environmental concerns gain prominence, consumers in North America seek tissue towels that align with their eco-friendly values. The demand for sustainable and biodegradable options rises, encouraging manufacturers to develop and offer eco-friendly tissue towel products, catering to environmentally conscious consumers.
Key Findings of the Study
The rising population is expected to drive the market's growth rate
The rising population in North America directly impacts the demand for tissue towels. As the population grows, there are more households, workplaces, and public facilities that require tissue towels for personal hygiene and cleaning purposes. This increased consumer base drives the overall market demand for tissue towels. With a larger number of people using tissue towels regularly, manufacturers experience a continuous need to meet the growing demand, leading to sustained growth in the North America Tissue Towel Market.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2022 to 2029
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Base Year
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2021
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Historic Years
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2020 (Customizable to 2014-2019)
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Quantitative Units
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Revenue in USD Billion, Volumes in Units, Pricing in USD
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Segments Covered
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Product Type (Rolled Towels, Folded Towels, Napkins and Luxury Towels, Boxed Towels), End-Use (Personal Care, Home Care, Healthcare, Hospitality, Commercial, Others), Distribution Channel (Direct Sales, E-Commerce, Retail Stores, Others)
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Countries Covered
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U.S., Canada, Mexico
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Market Players Covered
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KALSINT (U.S.), Queenex (UAE), American waste & Textiles, LLC (U.S.), Riverside Paper Co. lnc. (U.S.), National Wiper Alliance lnc. (U.S.), Larsen Packaging products, lnc. (U.S.), Ovasco Industries (U.S.), Carl Hubenthal GmbH& Co. KG. (Germany), Georgia-Pacific (U.S.), METSÄ TISSUE (Finland), Procter & Gamble (U.S.), KCWW (U.S.), CARE Ratings Limited (India), HengAn (China), SHP Group (Slovakia), Grigeo (Lithuania), Essity Aktiebolag (publ) (Sweden)
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Data Points Covered in the Report
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In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behavior.
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Segment Analysis:
The North America tissue towel market is segmented on the basis of product type, end use, and distribution channel.
- On the basis of product type, the North America tissue towel market is segmented into rolled towels, folded towels, napkins, and luxury towels, boxed towels.
- On the basis of end-use, the North America tissue towel market is segmented into personal care, home care, healthcare, hospitality, commercial, and others.
- On the basis of distribution channel, the North America tissue towel market is segmented into direct sales, e-commerce, retail stores, and others.
Major Players
Data Bridge Market Research recognizes the following companies as the major North America tissue towel market players in North America tissue towel market are National Wiper Alliance lnc. (U.S.), Larsen Packaging products, lnc. (U.S.), Ovasco Industries (U.S.), Carl Hubenthal GmbH& Co. KG. (Germany), Georgia-Pacific (U.S.), METSÄ TISSUE (Finland), Procter & Gamble (U.S.)
Market Developments
- In 2021, KP Tissue Inc. and Kruger Products L.P. announced the completion of construction and successful start-up of their state-of-the-art Sherbrooke manufacturing facility featuring Canada’s largest and most modern through-air-dry (TAD) tissue machine.
- In 2022, Kruger announced that its affiliate Kruger Specialty Papers Holding L.P. completed the acquisition of Domtar’s pulp mill in Kamloops, British Columbia. The Kamloops facility, which manufactures northern bleached softwood Kraft pulp (NBSK) and unbleached softwood Kraft pulp, will continue to operate as usual, honoring all existing volume commitments and agreements with customers and suppliers.
- In 2021, Metsä Tissue, part of Metsä Group, a forestry group promoting sustainable bioeconomy, started a new tissue line in Germany to provide sustainable hygiene products to the Western European region.
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