North America Tissue Towel Market is expected to grow at a steady CAGR of 2.2% in the forecast period of 2020 to 2027. The years considered for study are as mentioned below:
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North America tissue towel market is a highly consolidated market, which includes specific number of key players as well as local players. The market has witnessed increased various strategic developments owing to favourable market scenario. Paper towel is more environmentally efficient as compared to electric air dryers; this factor is driving the market growth.
The major players dealing in North America tissue towel market are introducing strong range of product portfolio. It has also helped the company to maximize the sales with enhanced product portfolio. For instance, in May 2019, Essity Aktiebolag (publ). and Fotografiska invests a huge amount of money in production of pulp based alternative fiber from plant-based agricultural by-products. Through this expansion the company aims to expand its product portfolio.
Georgia-Pacific is the dominating player in the tissue towel market. The other key players existing in the market includes Procter & Gamble, KCWW, Cascades Inc., METSÄ TISSUE, WEPA Hygieneprodukte GmbH, Nova Tissue, KP Tissue, Flower City Tissue Mills Co, Global Tissue Group, Inc, Gorham Paper & Tissue, Essity Aktiebolag (publ), Irving Consumer Products Limited, Blue Ridge Tissue Corporation and Asaleo Care Limited and many others.
Georgia-Pacific is a private company which is headquartered in Georgia, U.S. and was founded in 1927. The company is engaged in manufacturing of pulp, paper, packaging, building products and related chemicals. The company has wide global presence in North America. The company has different product categories such as consumer products, GP building products, GP pro, GP cellulose, GP nonwovens, and Georgia-Pacific chemicals and the market focused category is consumer products.
In November 2019, Georgia-Pacific involved in the event of America Recycles Day where it motivate the other guests regarding the advantages of recycling. With the help of this event the company expanded its global footprint in the market by explaining about its innovations in recycling paper field.
Procter & Gamble:
Procter & Gamble is a public company which is headquartered in Ohio, U.S and was founded in 1837. The company is engaged in manufacturing of baby care, family care, personal care and various other products. The company has six business segments such as fabric & home care, baby, feminine & family care, health care, beauty and grooming and the market focused segment is baby and feminine & family care. The brand categories of the company include Baby Care, Fabric Care, Family Care, Feminine Care, Hair Care, Home Care, Grooming, Personal Health Care, Oral Care, Skin and Personal Care and the market focused category is family care.
In November 2019, Procter & Gamble engaged in Global Consumer & Retail Conference at Morgan Stanley in New York City on December 3, 2019. With the help of this exhibition the company planned to expand its product portfolio.
The company has wide global presence across the globe such as Europe, Americas, Asia-Pacific, and Middle East & Africa. In addition to it, the company also generates its revenue from the various subsidiary companies such as Braun (Germany), Gillette (U.S.), Fater S.p.A. (Italy), Walker & Company (U.S.), Rochas (U.S.) among others.
KCWW is a public company which is headquartered in Texas, U.S. and was established in 1872. The company is engaged in manufacturing of personal care products such as facial tissue, papers, wipers and others. The company has four business segments such as personal care, consumer tissue, K-C professional, corporate & other and the market focused segment is consumer tissue. The product categories of the company include adult care, baby & child care, family care, feminine care, K-C professional and the market focused category is family care.
In February, KCWW acquired Safeskin Corporation, a manufacturer of disposable gloves for various industries. With the help of this acquisition the company plan to expand its footprint into the market.
The company has presence in Asia-Pacific, Middle East and Africa, North America, South America.
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