Press Release

Jun, 12 2024

Shifting Consumer Preferences Towards Natural and Organic Products is Expected to Drive the Growth for the North America Wax Emulsion Market

Wax emulsion is a stable mixture comprising tiny wax particles dispersed evenly in water with the aid of emulsifiers. This formulation grants wax emulsions various advantageous properties, making them versatile additives across multiple industries. In coatings and paints, they serve as effective additives, providing benefits such as improved scratch resistance, water repellency, and matting effects. The paper and packaging sector utilizes wax emulsions to enhance surface gloss, printability, and moisture resistance of paper products. In addition, in construction, they find use as water repellents, curing agents, and additives in mortar and concrete formulations, improving durability and performance. Textile industries employ wax emulsions to impart softness and water repellency to fabrics. Moreover, wax emulsions are integral in cosmetics, facilitating the formulation of creams, lotions, and other personal care products. With their diverse applications and functional benefits, wax emulsions play a crucial role in enhancing the properties and performance of various materials across industries.

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Data Bridge Market Research analyzes that the North America Wax Emulsion Market is expected to grow with a CAGR of 2.5% from 2024 to 2031 and is expected to reach USD 845.26 million by 2031 from USD 696.63 million in 2023.

Key Findings of the Study

North America Wax Emulsion Market

Rise in Demand from Various End-Use Industries

Wax emulsions have several benefits that address the changing needs of end-use industries. For example, in the paint and coatings sector, wax emulsions are used to improve coating performance attributes such as scratch resistance, gloss, adhesion, and durability. Similarly, wax emulsions are used in textile finishing applications to add qualities such as softness, water repellence, and wrinkle resistance. Their capacity to satisfy unique industry requirements makes them essential components in various kinds of production processes.

Report Scope and Market Segmentation

Report Metric


Forecast Period

2024 to 2031

Base Year


Historic Years

2022  (Customizable to 2016-2021)

Quantitative Units

Revenue in USD Million

Segments Covered

Material Base (Synthetic Base Wax Emulsion and Natural Base Wax Emulsion), Emulsifier (Non-Ionic Surfactants, Anionic-Surfactants, and Cationic Surfactants), End User Industry (Paints and Coatings, Textiles, Cosmetics, Adhesives and Sealants, Construction and Woodworking, Food Industry, and Others)

Countries Covered

U.S., Canada, and Mexico

Market Players Covered

H&R GROUP (Germany), PMC Group, Inc. (U.K.), Repsol (Spain), Michelman, Inc. (U.S.), Henry Company (U.S.), Micro Powders, Inc. (U.S.), CHT Germany GmbH (Germany), Nanjing Tianshi New Material Technologies Co., Ltd (China), Paraffinwaxco, Inc. (Iran), BASF SE (Germany), The Lubrizol Corporation (U.S.), Hexion (U.S.), ALTANA (Germany), Sasol Limited (South Africa), SHAMROCK (U.S.), and Wacker Chemie AG (Germany) among others

Data Points Covered in the Report

In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand

Segment Analysis

North America wax emulsion market is segmented into three notable segments based on material base, emulsifier, and end user industry.

  • On the basis of material base, the North America wax emulsion market is segmented into synthetic base wax emulsion and natural base wax emulsion

In 2024, the synthetic base wax emulsion segment is expected to dominate the North America Wax Emulsion Market

In 2024, the synthetic base wax emulsion segment is expected to dominate the market with a market share of 66.11% due to their versatility, stability, and adjustable features, synthetic wax emulsion can suit a wide range of industrial applications while remaining cost-effective and environment friendly.

  • On the basis of emulsifier, the North America wax emulsion market is segmented into non-ionic surfactants, anionic-surfactants, and cationic surfactants

In 2024, the non-ionic surfactants segment is expected to dominate the North America Wax Emulsion Market

In 2024, the non-ionic surfactants segment is expected to dominate the market with a 61.73% market share due to their excellent compatibility with various materials, low foam formation, and ability to provide effective emulsification without affecting surface charge.

  • On the basis of end user industry, the North America wax emulsion market is segmented into paints and coatings, textiles, cosmetics, adhesives and sealants, construction and woodworking, food industry, and others. In 2024, the paints and coatings segment is expected to dominate the market with a 31.27% market share

Major Players

Data Bridge Market Research recognizes the following companies as the major players in the North America wax emulsion market that includes BASF SE (Germany), Sasol Limited (South Africa), Hexion (U.S.), Michelman, Inc. (U.S.), and ALTANA (Germany).

North America Wax Emulsion Market

Market Developments

  • In June 2023, Michelman, Inc. achieved the prestigious distinction of being the inaugural recipient of the Innovation Research Interchange (IRI) Excellence Award for Corporate Citizenship. This recognizes Michelman's dedication to sustainability not only within its operations but also for its influential role in promoting sustainable practices across diverse sectors such as digital printing, packaging, composites, technical textiles, agriculture, and architectural coatings. The presentation of the IRI Excellence award took place on May 24, 2023, during the IRI Awards Dinner held in Philadelphia. The award acknowledged Michelman's commitment to sustainability, contributing to a positive image and enhanced reputation. This recognition may attract environmentally conscious customers, partners, and investors
  • In April 2022, WACKER introduced its "Solids & Concentrates" line to address the emerging trend in the cosmetics industry towards solid or concentrated hair and personal care products. Demonstrated formulations at their booth highlighted the significant role of silicones, particularly BELSIL DADM 3240 E, in enhancing the properties of these concentrated or solid, water-free products. In these formulations, WACKER's silicone emulsion serves as an active ingredient in haircare products. The oil phase of these products contains two types of silicones: amodimethicone crosspolymer and dimethicone. Through the emulsion, a loose network is formed, enveloping the hair fibers to nourish them and offer long-lasting protection. This formulation by the company was a step towards creating new hair care products. It will help to improve the product revenue for the company
  • In April 2022, Shamrock announced the expansion of an array of sustainable bio-based wax additives. These specialty performance additives reflect the company’s dedication to recycling and promoting the circular economy with sustainable environmentally friendly products
  • In November 2021, H&R Group announced to invest MYR 200 million (USD 48 million) in a specialty manufacturing plant in Lumut, Perak. H&R is the leading global sustainable refiner and marketer of specialty plasticizers, extender oils, softeners, and waxes. The project will tentatively be carried out in three phases, with a designed capacity of 150,000 tons per annum. Phase I and Phase II will be dedicated to the production of specialty plasticizers, white oils, and wax emulsions from mineral, synthetic and renewable resources. This will strengthen the company’s presence in the country
  • In January 2020, PMC Group, Inc. and Lanxess Organometallics GmbH have finalized the acquisition of Lanxess organotin specialties product line by PMC Groupthink. The transaction, initially disclosed on November 13, 2019, has successfully concluded on December 30, 2019. This acquisition encompasses Lanxess worldwide organotin catalyst, organotin specialties, and intermediates product lines. With the addition of Lanxess' organotin specialties, PMC Group, Inc. can now diversify its product portfolio, offering a broader range of solutions to its customers. This diversification may open up new markets and customer segments for PMC Group, Inc.

Regional Analysis

Geographically, the countries covered in the North America wax emulsion market report are U.S., Canada, and Mexico.

As per Data Bridge Market Research analysis

U.S. is expected to dominate the North America Wax Emulsion Market

U.S. is expected to dominate the North America wax emulsion market due to increasing demand from end user industries and advancement in technologies. The increased construction and infrastructure activities and increasing demand from packaging industry are also propelling the market growth in the country.

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