SAMSUNG, LG Electronics, Panasonic Corporation are Dominating the South Africa Home Appliances Market in 2019

South Africa Home Appliances Market is expected to grow with the CAGR of 3.9% in the forecast period of 2020 to 2027. The years considered for study are as mentioned below.

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South Africa Home Appliances Market is a highly consolidated market, which includes specific number of key players as well as local players. The market has witnessed increased strategic developments owing to favourable market scenario.

The major players dealing in South Africa Home Appliances Market are introducing strong range of product portfolio. This helped companies to maximize the sales with enhanced product portfolio. For instance, in October 2019, Samsung has launched interactive e-catalogue. The e-catalogue will enhance the experience of consumer with one more step towards a sustainable environment by Samsung. This will reduced the printing cost of catalogue along with protection of the environment. This will ensure increase in sales and revenue of Samsung with sustainable environment.

SAMSUNG is the dominating player in South Africa Home Appliances Market. The other key players existing in the market are LG Electronics, Panasonic Corporation, Haier Group, Sony Corporation, Robert Bosch GmbH, Whirlpool Corporation, Tiger Corporation, Hisense, SHARP CORPORATION, Miele, Frigidaire, GTC Aldis Philppines, Inc., Defy (a subsidiary of Arçelik A.Ş.), among others.

South Africa Home Appliances MarketSAMSUNG

SAMSUNG is headquartered in Suwon-si, South Korea and is founded in 1969. It is engaged in segments such as retail, hospitality, finance, transportation healthcare and others. The company offers various products such as refrigerator, air conditioners, TVs, and others in home appliances market.

  • In December 2019, Samsung has launched a new product as 5 star direct cool single door refrigerators. The product is based on based on 2020 energy ratings. The new product launched by Samsung is equipped with advanced compressor that ensures high efficiency and reduced running time with digital inverter technology. This will increase the efficiency of the product with rise in sales and revenue.

The company has wide global presence across the globe such as Asia-Pacific, Europe and Middle East & Africa.

LG Electronics

LG Electronics was founded in 1958 and is headquartered in Seoul, Korea. The company is engaged in the manufacturing of wide range of products to offer optimum solutions and new experience to the customers with different and new innovations. The company is exploring new activities with manufacturing of different products such as home appliance & air solution, home entertainment, mobile communications, vehicle component solutions, business solutions with home appliance & air solution as market focused segment.

  • In December 2019, LG Electronics (LG) has launched air fry and Insta view technology to connect ovens. The new range of microwaves will create delicious and guilt free food. The microwaves have lights installed inside to check the process of working of the oven. This will help to have more market share that will increase the sales and revenue values.

The company has wide global presence in Asia-Pacific, Europe, Middle East and Africa and Americas.

Panasonic Corporation

Panasonic Corporation was founded in 1918 and is headquartered in Osaka, Japan. The company is focusing to start manufacturing things of value. Panasonic Corporation is a fledgling company in the world of electronics with focus of home appliances such as TVs, air conditioners and other consumer electronics with consumer electronics as market focused product.

  • In September 2019, Panasonic Corporation has announced the acquisition of UNION RHAC TECNOLOGIA which is a Brazilian Air conditioning company. This will help Panasonic Corporation to know about the Brazilian AC market for expansion. This will help in increase in sales and revenue of Panasonic Corporation.

The company has wide global presence in Asia-Pacific, Europe, Middle East and Africa, North America and South America.