Press Release

Jan, 15 2024

Cultivate Health: Indulge in Yogurt's Nutrient-Packed Goodness for a Wholesome and Flavorful Wellness Journey

Yogurt boasts a range of favorable properties, offering probiotics that aid digestion and promote gut health. Rich in protein, vitamins, and minerals, it supports overall wellness. Its versatility shines in applications as a standalone snack, breakfast option, or ingredient in culinary creations such as smoothies and dressings. Beneficial for bone health due to calcium content, yogurt also fits various dietary preferences. With its creamy texture and diverse flavors, yogurt remains a versatile and nutrient-packed choice for health-conscious consumers

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Data Bridge Market Research analyses that the U.S. Yogurt Market, which was USD 7,855.63 million in 2022, is expected to reach USD 11,331.14 million by 2030 and is expected to undergo a CAGR of 4.5% from 2023 to 2030. The increasing recognition of yogurt's health advantages, including its probiotics and protein content, drives its popularity among individuals who prioritize their well-being. This awareness encourages health-conscious consumers to choose yogurt as a nutritious option that supports digestive health and provides essential nutrients.

Key Findings of the Study

U.S. Yogurt Market

Wide varieties of flavors are expected to drive the market's growth rate

Yogurt with taste has become increasingly popular among customers in the last ten years. Manufacturers have incorporated several tastes, including strawberry, blueberry, banana, and cherry, into their yogurts to meet consumer demand. Furthermore, the majority of dairy products come in flavored varieties, such as flavored milk, flavored cheese, smoked flavored cheese, drinkable yogurt, flavored ordinary yogurt, and more. Because of this, the main driver propelling the expansion of the yogurt industry is the availability of a wide variety of flavors. To improve the flavor of dairy products, manufacturers also add their tastes.

Report Scope and Market Segmentation

Report Metric


Forecast Period

2023 to 2030

Base Year


Historic Years

2021 (Customizable to 2015-2020)

Quantitative Units

Revenue in USD Million, Volumes in Units, Pricing in USD

Segments Covered

Yogurt Type (Regular Yogurt, Skyr/ Icelandic-Style Yogurt, Concentrated Yogurt, Probiotic Yogurt, Set Yogurt, Bio Live Yogurt, Stirred Yogurt, and Others), Product Type (Drinkable Yogurt, Spoonable Yogurt, Frozen Yogurt, and Others), Fat Content (Full Fat, Low Fat, and Fat Free), Flavor (Plain and Flavored), Source (Animal-Based, Plant-Based and Artificial), Formulation (Sweetened and Unsweetened), Brand (Yoplait, Chobani, Stonyfield Greek, Corner, Activia, Yeo, Oikos, Arla Skyr, Icelandic Provisions Skyr, Isey Skyr and Others), Inclusion Category (Plain and With Inclusions and Toppings), Fortification (Regular and Fortified), Claim (Gluten Free, Lactose Free, Artificial Preservatives Free, Dairy Free, Soy Free, Non-GMO, Sugar Free, Calorie Free, With All Of The Above Claim, Regular With No Claims and Others), Organic Category (Conventional and Organic), Brand (Branded and Private Label), Packaging (Bag-In-Box, Pouches, Jars, Cups, Bottles, Tetra Packs and Others), Packaging Size (Less Than 100 Grams, 100-200 Grams, 201-300 Grams, and More Than 300 Grams), Distribution Channel (Store-Based Retailing and Non-Store Retailing)

Market Players Covered

Arla Foods amba (Denmark), ICELANDIC PROVISIONS (New York), ÍSEY SKYR (Iceland), Liberté (Canada), Yoplait USA, Inc. (U.S), Chobani, LLC. (New York), Stonyfield Farm, Inc. (U.S.), Forager Project (California), Kite Hill (California), MENCHIE'S GLOBAL HEADQUARTERS California), H-E-B, LP (U.S.), LOVE OAK LLC (U.S.), Cups Frozen Yogurt (New Jersey), COYO Pty Ltd. (Australia), CLOVER STORNETTA FARMS, INC. (California), Tillamook (U.S.), Seven Stars Farm (PA), Newlat Food S.p.A (Reggio Emilia), Schreiber Foods (Wisconsin), Inter-American Products U.S.), and DANONE (Spain)

Data Points Covered in the Report

In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.

Segment Analysis:

The U.S. yogurt Market is segmented on the basis of yogurt type, product type, fat content, flavor, source type, formulation, brand, inclusion category, fortification, claims, organic category, brand, packaging, packaging size, and distribution channel.

  • On the basis of yogurt type, the U.S. yogurt market is segmented into regular yogurt, skyr/ Icelandic-style yogurt, concentrated yogurt, probiotic yogurt, set yogurt, bio live yogurt, stirred yogurt, and others
  • On the basis of product type, the U.S. yogurt market is segmented into drinkable yogurt, spoonable yogurt, frozen yogurt, and others
  • On the basis of fat content, the U.S. yogurt market is segmented into full fat, low fat, and fat free
  • On the basis of flavor, the U.S. yogurt market is segmented into plain and flavored
  • On the basis of source, the U.S. yogurt market is segmented into animal-based, plant-based, and artificial
  • On the basis of formulation, the U.S. yogurt market is segmented into sweetened and unsweetened
  • On the basis of brand, the U.S. yogurt market is segmented into yoplait, chobani, stonyfield greek, corner, activia, yeo, oikos, arla skyr, icelandic provisions skyr, isey skyr, and others
  • On the basis of inclusion category, the U.S. yogurt market is segmented into plain and with inclusions and toppings
  • On the basis of fortification, the U.S. yogurt market is segmented into regular and fortified
  • On the basis of a claim, the U.S. yogurt market is segmented into gluten free, lactose free, artificial preservatives free, dairy free, soy free, non-GMO, sugar free, calorie free, with all of the above claim, regular with no claims, and others
  • On the basis of the organic category, the U.S. yogurt market is segmented into conventional and organic
  • On the basis of brand, the U.S. yogurt market is segmented into branded and private label
  • On the basis of packaging, the U.S. yogurt market is segmented into bag-in-box, pouches, jars, cups, bottles, tetra packs, and others
  • On the basis of packaging size, the U.S. yogurt market is segmented into less than 100 grams, 100-200 grams, 201-300 grams, and more than 300 grams
  • On the basis of distribution channel, the U.S. yogurt market is segmented into store-based retailing and non-store retailing

Major Players

Data Bridge Market Research recognizes the following companies as the major U.S. yogurt market players in U.S. yogurt market are CLOVER STORNETTA FARMS, INC. (California), Tillamook (U.S.), Seven Stars Farm (PA), Newlat Food S.p.A (Reggio Emilia), Schreiber Foods (Wisconsin), Inter-American Products U.S.), and DANONE (Spain)

U.S. Yogurt Market

Market Developments

  • In November 2021, Arla Foods Amba announced its new five-year strategy to create sustainable dairy production and to grow its business responsibly. It aims to increase its investments by more than 40% to 4+ billion EUR focused on sustainability, digitalization, new production technologies, and product development while increasing its dividend to 1+ billion EUR to support its farmer owners on their sustainability journey. This will help the company to enhance its business and capabilities
  • In August 2021, "Silk," a brand under Danone, launched a plant-based Greek yogurt variety. Crafted from a combination of coconut milk and pea protein, the Silk Greek Style Coconutmilk Yogurt collection offers four flavors, vanilla, strawberry, lemon, and blueberry. Each serving is not only certified as vegan-friendly but also packs 10 grams of protein and features live active cultures to promote digestive health
  • In August 2021, Lactalis India, a subsidiary of the Lactalis Group from France, has marked its entry into the Indian yogurt market by launching Lactel Turbo Yoghurt Drink. This on-the-go beverage is available in mango and strawberry flavors and is distinctively thicker than lassi due to the incorporation of protein and fruits. Packaged in open pouches, the yogurt drink is priced at INR 15, offering consumers a convenient and flavorful option
  • In March 2021, Chobani, a prominent player in the U.S. Greek yogurt market, joined forces with PepsiCo to enhance its distribution network. Under this collaboration, PepsiCo will facilitate the distribution of Chobani's complete yogurt drinks and other offerings to convenience stores, colleges, and universities across the northeastern region of the U.S.

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