Fan Milk, FrieslandCampina C.V. and SAVENCIA SA are Dominating in the West Africa Dairy Market in 2020

West Africa Dairy Market is projected to register a CAGR of 2.4% in the forecast period of 2021 to 2028. The years considered for study are as mentioned below:

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West Africa dairy market is a highly consolidated market which includes specific number of key players as well as local players. The market has witnessed increased strategic developments owing to favorable market scenario.

The major players dealing in West Africa dairy market are introducing strong range of product portfolio. This has helped the companies to maximize the sales with enhanced product portfolio. For instance, in November 2020, CHI Limited had a hollandia lactose free easy-to-digest milk in the Nigerian market. This will help the company meet and the consumer demand for lactose-free milk in the region as most of the population in Nigeria are lactose intolerant

Fan Milk is the dominating player in West Africa dairy market. The other players existing in the dairy market include Chi Limited, PZ Cussons, FrieslandCampina C.V., Promasidor, Clovers S.A. (Pty) Ltd, Bobo Food and Beverages Limited, Wynn-With Milk Farm, Fair Cape Dairies, Fonterra Co-operative Group Limited, SAVENCIA SA, Givanas group, Integrated Dairies Ltd, nagarigroup, Lactalis SA, Hilmar Cheese Company, Inc., Gilman Cheese Corporation, Glanbia Plc, Arla Foods amba, Nestlé, Dairy Group (Pty) Ltd., and Dairygold Co-Operative Society Ltd among others.

West Africa Dairy Market

Fan Milk:

Fan Milk is headquartered in Accra, Ghana and was founded in 1960. The company focuses on production and distribution of dairy products and fruit drinks. The company deals in multiple business segments such as dairy, ice cream and juice out of which dairy is the market focused segment. The company has several products under categories such as frozen dairy, juice, dairy drinkable, ice cream and dairy spoonable among these frozen dairy, dairy drinkable and dairy spoonable are the market focused categories.

For instance,

  • In May 2017, Fan Milk has launched FanMaxx, a new creamy drinkable yogurt product. Fan Milk is the first dairy industry to launch an innovative yogurt drink in West Africa. This product made in creamy texture that can be consumed as a light meal replacer. Moreover, the FanMaxx is affordable, convenient and accessible to all consumers in Ghana.

The company has presence in Middle East and Africa having various subsidiaries such as Fan Milk Liberia Ltd. (Liberia) Fan Milk West Africa Limited (Accra), Fan Milk Togo SA (Togo), Fan Milk Cote d’lovire S.A. (Burkina Faso) among others.

FrieslandCampina C.V.:

FrieslandCaampina C.V. is headquartered in Amersfroot, the Netherlands and was founded in 1871. The company focuses on manufacturing, marketing and distribution of evaporated milk, instant milk powder, dairy based products and ready to drink beverages. The company has wide range of brands under categories such as alaska, black and white, bonnet rauge, campina, chocomel, debic, DFE pharma, dutch lady, foremost, frico, frieslandcampina ingredients, friesche vlag, frisian flag, friso, fristi, landleibe, lattiz, milli, milner, mona, napolact, nedgold, noynoy, nutroma, north holland gouda cheese, olper’s optimel, optimel hk, parrano, peak, pottyoss, rainbow, royal hollandia, tarang, three crowns, tuffi, valess, vifit, yazoo and susu bendera among these peak, three crowns and bonnet rauge are the market focused categories.

For instance,

  • In September 2020, FrieslandCampina C.V. subsidiary Frieslandcampina Wamco completed the acquisition of Nutricima’s dairy business in Nigeria. With this acquisition, the company commits to contribute to the development of the dairy sector in Nigeria and meet the growing demand of the dairy products in the region. 

The company has presence in Europe and Middle East and Africa having various subsidiaries such as Dutch Lady Milk Industries Berhad (Malaysia), FrieslandCampina Engro Pakistan (Pakistan), Nounou (Greece), FrieslandCampina WAMCO Nigeria (Nigeria) among others.

SAVENCIA SA:

SAVENCIA SA is headquartered in Viroflay, France and was founded in 1956. The company focuses on manufacturing and distribution of dairy product such as cheese butter, cream and others. The company offers high quality products to its consumer. The company has wide range of brands under categories such as caprice des dieux, saint albray, le rustique, cœur de lion, tartare, richesmonts, geramont, fol epi, bresso, burgo de arias, milkana, brunch, lucina, kral syru, medve, modilac, alouette, polenghi, elle & vire, balade, chavroux, saint agur and st-moret among these elle & vire and milkana are the market focused categories.

For instance,

  • In January 2018, SAVENCIA SA fromage & dairy confirmed that it has finalized the successful acquisition of Oao Belebey in Russia. This has helped the company to meet the growing demand of cheese and thus this acquisition led to develop a strong position for specialty brands in the Russian market.

The company has presence in Asia-Pacific, North America, Europe, Middle East and Africa  and North America having various subsidiaries such as Fromarsac SAS (France), Armor Proteines S.A.S. (France), milkaut (France), Compagnie des Fromages et RichesMonts (France) among others.