Press Release

JT International AG, Al Fakher, and Haze Tobacco are Dominating the West Africa Shisha Tobacco Market in 2021

West Africa Shisha Tobacco Market is expected to grow with the CAGR of 3.6% in the forecast period of 2021 to 2028. The years considered for study are as mentioned below.

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West Africa shisha tobacco market is a highly consolidated market, which includes specific number of key players. The market has witnessed increased strategic developments owing to favourable market scenario.

The major players dealing in West Africa shisha tobacco market are introducing strong range of products provider along with launching new products and adopting strategic initiative such as acquisition, and recognition into the market. This helped companies to maximize the sales with enhanced product portfolio.

For instance:

  • In March 2021, ALWAHA-TOBACCO launched five new delicious flavours for shisha: Al-Waha Alibaba, Al-Waha BOB, Al-Waha F*CK 66 Al-Waha Maramello and Al-Waha Mento.

JT International AG is the dominating player in West Africa shisha tobacco market. The other key players existing in the market are SOEX, CapitalTobacco.eu, FUMARI, Adalya Tobacco, ALWAHA-TOBACCO, Mazaya, Romman Shisha, Al Fakher, Alandalus Flavourd Tobacco and Molasses Co. L.L.C, Haze Toabcco, and MujeebSons among others.

West Africa Shisha Tobacco Market

JT International AG

JT International AG is headquartered in Switzerland, Europe and was founded in 1999. The company is focused on dealing tobacco and vaping products and fulfil the consumers demand in a sustainable way.The company has several business segments International tobacco business, Japanese- domestic tobacco business, pharmaceutical business, processed food business in which international tobacco business is the market focused segment.

For instance,

  • In November 2012, JT International AG acquired AL Nakhla Tobacco Company, one of the leading waterpipe tobacco companies.

The company has wide presence across Americas, Asia, Europe, Middle East and Africa. The company also has various subsidiary companies including Donskoy Tabak (Russia), Duvanska Industrija Senta (Japan), Tanzania Cigarette Company (Japan), JT International Korea Inc. (Korea), and JTI Leaf Services (US) LLC (U.S.) among others.

Al Fakher

Al Fakher was founded in the year 1999. The main focus of the company is to manufacture tobacco in variety of shisha flavours and distribute the products in more than 100 countries. The company has product category flavours in which flavours is the market focused segment.

For instance,

  • In February 2020, Al Fakher prepared new elevated DT&TR packaging for the shisha flavours to attract shisha lover audience.

The company has presence across America, Africa, Asia, Europe, and Middle East and Africa.

Haze Tobacco

Haze Tobacco was founded in the year 2011 and is headquartered in Texas, U.S. The main focus of the company is to producing premium handcrafted hookah tobacco in unique flavours and premium quality for consumers. The company has product category in segments including tobacco flavours, premium charcoal, hookah pipes, and apparel in which tobacco flavors is the market focused category.

The company has presence across North America, South America, Middle East and Africa, Asia, and Europe.


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