Global Granola Bars Market – Industry Trends and Forecast to 2030

Granola Bars Market Analysis and Size

Cereal bars are used as a substitute for breakfast bars. Cereal bar manufacturers offer a variety of tailor-made products that are not only nutritious and beneficial to health, but also tasty. The market studied has yet to reach its full potential in developing regions, where people are unaware of cereal bars and prefer traditional snack foods such as biscuits and chips.

Data Bridge Market Research analyses that the granola bars market was valued at USD 4.56 billion in 2022 and is expected to reach the value of USD 5.97 billion by 2030, at a CAGR of 4.87% during the forecast period of 2022 to 2030. The market for granola bars is being driven by rising demand for health-benefiting products. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Granola Bars Market Scope and Segmentation

Market Definition

Granola bars are a sweet baked snack made from a diverse mixture of dry fruits, cereals, honey, puffed rice and other ingredients. They are lightweight and popular among consumers who participate in outdoor activities. Granola bars are used in a variety of foods, including pastries, yoghurt, and ice cream, because they contain essential nutrients such as protein.

Granola Bars Market Dynamics

Drivers

• Diversification of Flavours and Products

Granola bars market is driven by factors such as manufacturing offering the product in various flavours to attract consumers, consumers shifting towards healthy breakfast alternatives with low fat and low sugar in the products are driving the market growth.

• Granola Bars as Healthy Alternate

Customer’s changing lifestyles, increased demand for ready-to-drink premixes from youth, the growing importance of new and ethnic flavours, and innovative advancements in marketing and promotional activities all contribute to the global granola bars market's growth. The penetration of e-commerce, low prices, easy access, and the introduction of natural and health-beneficial ingredient cocktails in frozen drinks, growing investment in pubs and bars, and a variety of flavours available in granola bars drive global market growth for this product.

Opportunity

• The Integration of Additional Health-Enhancing Ingredients

The integration of additional health-enhancing ingredients represents a notable opportunity for the granola bar market. As consumers increasingly prioritize health and wellness, there is a growing demand for snacks that not only provide energy but also offer nutritional benefits. Granola bars, being a convenient and portable snack option, are well-positioned to capitalize on this trend.

Furthermore, the inclusion of health-enhancing ingredients allows granola bar producers to differentiate their products in a competitive market. Unique formulations and innovative combinations can attract a wider consumer base and foster brand loyalty.

Restraint/Challenge

• Low Awareness Among Consumers For Granola Bar Benefits

Low awareness among consumers represents a significant restraint for the granola bar market. While granola bars offer a convenient and nutritious snacking option, many potential consumers remain unaware of their benefits. This lack of awareness can be attributed to several factors.

Low consumer awareness of granola bars poses a challenge for the market's growth potential. Addressing this restraint through effective marketing and education strategies is crucial to tap into the broader market and unlock the full potential of granola bars as a healthy snacking option

This granola bars market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the granola bars market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In March 2020, Kellogg Co. introduced Kellogg's Cereal Bars. They are made with cereal pieces that are equal to a half serving of cereal by weight, and they are available in Kellogg's Frosted Flakes and Kellogg's Froot Loops varieties. Each snack bar has 90 to 100 calories and 8 grams of sugar.
• In July 2019, KIND Snacks made its first acquisition when it paid an undisclosed sum for Creative Snacks, a North Carolina-based producer of clusters, trail mixes, and granolas.
• In November 2019, Nature Valley introduced Wafer Bars, which are made with whole grain, layered with peanut butter, and topped with granola. The bars are available in two flavours: peanut butter and peanut butter chocolate.

Global Granola Bars Market Scope

The granola bars market is segmented on the basis of product type, origin and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Fruit Flavors
• Nut Flavors
• Spice Flavors
• Others

 Origin

• Organic
• Conventional

Distribution Channel

• Supermarket
• Hypermarket
• Convenience Stores
• Pharmaceuticals
• Departmental Stores
• Online

Granola Bars Market Regional Analysis/Insights

The granola bars market is analysed and market size insights and trends are provided by product type, origin and distribution channel as referenced above.

The countries covered in the granola bars market report are U.S., Canada and Mexico in North America, Germany, France, U.K., (U.S., Canada, Mexico, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, U.A.E., Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa

North America dominates the granola bar market due to the region's high market share and people's preference for healthy foods, and the region will continue to dominate the market during the forecast period.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and up-stream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Granola bars Market Share Analysis

The granola bars market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the company’s focus related to granola bars market.

Some of the major players operating in the granola bars market are:

• ADM (U.S.)
• Olam International Limited (Singapore)
• Barry Callebaut (Switzerland)
• Blue Diamond Growers (U.S.)
• John B. Sanfilippo & Son (U.S.)
• Kanegrade (U.K.)
• Borges Agricultural & Industrial Nuts (Netherlands)
• Savencia SA (France)
• The Wonderful Company (U.S.)
• Harris Woolf California Almonds (U.S.)
• Treehouse California Almonds (U.S.)
• Döhler GmbH (Germany)
• Royal Nut Company (Australia)
• Repute Foods Pvt. Ltd (India)
• Deep Nuts N Flavors LLP (India)
• Shivam Cashew Industry (India)
• Modern Ingredients (India)
• ConnOils LLC (Wisconsin)
• Valley Harvest Nut Company (U.S.)

SKU-55992