Asia-Pacific Kimchi Market – Industry Trends and Forecast to 2031

Asia-Pacific Kimchi Market, By Type (Baechu Kimchi, Kkadugi Kimchi, Nabak Kimchi, Oi Sobagi, Chonggak Kimchi, Yeolmu Kimchi, Dongchimi Kimchi, Gat Kimchi, and Others), Category (Organic and Conventional), Pricing (Regular and Premium), Packaging (Bottles and Jars, Pouches, Cans, Boxes, Tubs and Trays, and Others), End User (Food Service Sector and Retail/Household), Distribution Channel (Store Based Retailers and Non-Store Based Retailers) – Industry Trends and Forecast to 2031.

Asia-Pacific Kimchi Market Analysis and Insights

Some of the major factors driving the market growth are rising Korean food tourism to promote food habits, increasing health benefits associated with kimchi, rising trend of veganism or plant based diet Asia-Pacificly, rising publicity by collaborating with social media influencers are expected to further cushion the market growth during the forecast period.

The Asia-Pacific kimchi market is expected to gain market growth in the forecast period of 2024 to 2031. Data Bridge Market Research analyses that the market is growing with a CAGR of 5.5%  in the forecast period of 2024 to 2031 and is expected to reach USD 544,591.87 thousand by 2031 from USD  357,611.87 thousand in 2023.

Market Definition

A classic Korean meal called kimchi is created of fermented vegetables, usually Korean radishes and Napa cabbage, along with a variety of condiments. Though there are vegan and vegetarian options, the main components are seasoned with a combination of salt, garlic, ginger, scallions, chilli peppers, and frequently fish sauce or fermented seafood. Beneficial bacteria proliferate in the combination during fermenting, giving kimchi its unique sour flavour and enhancing its status as a diet high in probiotics. A mainstay of Korean cooking, kimchi is praised for its nutritional value, adaptability as a side dish, and use as an ingredient in many other cuisines.

Asia-Pacific Kimchi Market Dynamics

 This section deals with understanding the market drivers, advantages, restraints, and challenges. All of this is discussed in detail below:

Drivers

•  Rising Korean Food Tourism to Promote Food Habits

Travelling for food, introduces people to a variety of culinary customs, such as kimchi-based Korean cuisine. When tourists try kimchi for the first time, they usually get hooked and look for it when they get back home, which drives up demand in local markets. Travel experiences and cultural immersion inspire tourists to try new dishes, and they end up becoming food promoters for items such as kimchi. As they talk about their experiences, curiosity and demand for these exotic food rise at home.

The popularity of Korean eateries in tourist-heavy locations is a major factor in the Asia-Pacific spread of kimchi. When travelers savor kimchi at these restaurants, they look for comparable experiences elsewhere, increasing demand and providing local eateries with a chance to feature kimchi on their menus. Food blogs and social media platforms frequently feature accounts of food tourism. By posting about their experiences with kimchi and other Korean treats, influencers can set trends about these dishes, which will increase the market for kimchi.

Kimchi's worldwide appeal is largely due to the expanding phenomenon of culinary tourism, which raises consumer demand and awareness of this traditional Korean cuisine. Kimchi's market is growing beyond its cultural roots as more people embrace varied cuisines and seek authentic culinary experiences. It is now a preferred ingredient in international cuisine. Beyond its cultural roots, kimchi's increased visibility and favorable response within the dynamic Asia-Pacific food tourism environment continue to fuel interest, demand leading to the rise in the sector. Thus the rising Korean food tourism to promote the food habits is expected to act as a driver for the market growth.

•  Increasing Health Benefits Associated with Kimchi

The fermentation process of kimchi causes probiotics, or good bacteria, to proliferate. By supporting gut health, these probiotics are likely to help with digestion, balance the microbiota, and possibly even strengthen the immune system. Probiotic-rich foods such as kimchi are in greater demand as consumers realise how important gut health is. Minerals such as calcium and iron, and important vitamins A, B, and C, are all found in abundance in kimchi. Its excellent nutritional value and low calorie content make it appealing to consumers who are health concerned and looking for food high in nutrients.

Antioxidants found in kimchi's constituents, such as cabbage and other spices, aid in the body's fight against oxidative stress. These features contribute to the explanation of kimchi's perceived health benefits and appeal to consumers searching for meals high in antioxidants. An increasing amount of research demonstrating the potential health benefits of kimchi has enhanced the food’s reputation as a nutritious supper. Growing evidence of its benefits for immune system performance, gut health, and even specific disorders has greatly boosted its appeal. Kimchi has become more and more well-known as people learn about and value various culinary traditions and cuisines. Its unique flavour profile has contributed to its popularity and health benefits.

Opportunity

• Optimum Distribution Channel

The expansion of kimchi market is adopting a multifaceted distribution channel by making the availability on both online and offline channels. Therefore the availability of wide variety of distribution channel offers substantial possibility for the growth of the market worldwide. This strategy caters to the convenience and preferences of a wide range of customers while enabling a wider market reach. Working together with conventional offline channels such as restaurants, grocery stores, and supermarkets allows to access pre-existing networks that serve customers who prefer in-person buying experiences.

Through e-commerce platforms, provide access a larger audience that is not limited by geography. It allows people to easily order and have things delivered right to their home, which is very helpful for people who are busy or looking for specialty products such as kimchi.

The combination of online and physical distribution is boosting overall kimchi market presence and gives customers a flawless online and offline buying experience. The presence of wide distribution channel increases the market's potential by making kimchi more approachable to a wider spectrum of customers with different tastes and buying behaviors.

Distribution channels that are strategically chosen have a major impact on brand recognition and exposure. Being offered for sale in well-known supermarkets or by well-known ecommerce merchants builds brand credibility and fosters customer trust. In addition to ensuring more market access, distribution channel optimization promotes effective operations, raises customer engagement, and creates new avenues for industry growth and market expansion. Thus, the optimum distribution channel is expected to act as an opportunity for the market growth

Challenges/Restraints

• Regulatory Guidelines for Kimchi Products around the World

Many nations have strict laws governing the importation of food items, such as kimchi. These rules cover labelling specifications, quality benchmarks, and following particular health and safety procedures. For kimchi exporters, compliance with these rules may be a barrier, especially for smaller producers or those located in areas where it may be difficult to achieve these standards. Certain nations have stringent laws governing the components that can be found in food items. There might be challenges in manufacturing or exporting kimchi in compliance with local laws if some of the additives or components frequently used in traditional kimchi recipes don't follow these restrictions.

The fermenting method used to make kimchi calls for particular bacteria and environmental factors that may not comply with local fermentation laws or norms in various nations. As a result of this discrepancy, exporting kimchi to areas with strict regulations about fermentation or restrictions on specific microbial strains may provide challenges. The laws governing the types of packaging and the requirements for labelling might range greatly between nations. The process of producing and exporting kimchi products may become more complex and expensive in order to satisfy these various requirements. In some regions, kimchi can become much more expensive due to tariffs, quotas, and trade restrictions placed on imported food products, which reduces its ability to compete with local alternatives. It might be costly to get certifications and go through inspections in order to follow regulations. This may have a disproportionately negative impact on smaller kimchi producers, who would find it difficult to afford to comply with these regulations.

• Cultural Adaptation and Preferences

A major obstacle faced by the Asia-Pacific kimchi market is cultural adaptability and preferences, which make traditional Korean fermented vegetables unappealing to a large spectrum of consumers Asia-Pacificly. Different cultures may find that the unique aromas, spiciness, and fermentation process of kimchi with their established palates.

There can be initial reluctance or unfamiliarity with the fermenting process in areas where fermented vegetables are not a common part of the traditional diet. Kimchi is staple in Korean cuisine, often presents an intense and unique flavor profile with its fermentation process and spicy elements, which may not immediately resonate with Western palates accustomed to milder tastes.

It can be challenging to create marketing tactics that speak to a wide range of cultural backgrounds while preserving the spirit of kimchi's origin. It is a challenging endeavour to maintain traditional authenticity while adapting to local preferences without losing its character. Developing a better awareness of the cultural significance of kimchi beyond its gastronomic appeal, modifying recipes to suit local tastes without sacrificing authenticity, and strategically marketing kimchi are all necessary to address these issues. Thus cultural adoptation and preference is expected to act as a challenge in the market growth.

Recent Development

• In September 2023, CJ CheilJedang takes innovation to the next level with the launch of Inno Play, an internal venture development space designed to propel the company into future-oriented sectors such as food and bio. This dynamic workspace features an open office zone, a community lounge for startup collaboration and investor engagement, and a innovative'kitchen lab' dedicated to new product R&D. This has helped the company to get involved in research activities showcasing their resource talents

Asia-Pacific Kimchi Market Scope

Asia-Pacific kimchi market is segmented into six notable segments based on type, category, pricing, packaging, end user, and distribution channel. The growth among segments helps you analyze niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

Type

• Baechu Kimchi
• Kkakdugi Kimchi
• Nabak Kimchi
• Oi Sobagi
• Chonggak Kimchi
• Yeolmu Kimchi
• Dongchimi Kimchi
• Gat Kimchi
• Others

On the basis of type, the market is segmented into baechu kimchi, kkakdugi kimchi, nabak kimchi, oi sobagi, chonggak kimchi, yeolmu kimchi, dongchimi kimchi, gat kimchi, and others.

Category

• Organic
• Conventional

On the basis of category, the market is segmented into organic and conventional.

Pricing

• Regular
• Premium

On the basis of pricing, the market is segmented into regular and premium.

Packaging

• Bottles and Jars
• Pouches
• Cans
• Boxes
• Tubs and Trays
• Others

On the basis of packaging, the market is segmented into bottles and jars, pouches, cans, boxes, tubs and trays, and others.

End User

• Food Service Sector
• Retail/Household

On the basis of end user, the market is segmented into food service sector and retail/household.

Distribution Channel

• Store Based Retailers
• Non-Store Based Retailers

On the basis of distribution channel, the market is segmented into store based retailers and non-store based retailers.

Asia-Pacific Kimchi Market Regional Analysis/Insights

Asia-Pacific kimchi market is segmented into six notable segments based on type, category, pricing, packaging, end user, and distribution channel.

The countries covered in the Asia-Pacific kimchi market report are the South Korea, Japan, China, Vietnam, Thailand, Australia, India Singapore, Malaysia, Indonesia, Philippines, New Zealand, and rest of Asia-Pacific.

South Korea  is expected to dominate the Asia-Pacific  market owing to the higher level of investments by the manufacturers and the increasing experiments in the food preparations

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points such as new sales, replacement sales, country demographics, regulatory acts, and import-export tariffs are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of Asia-Pacific brands and their challenges faced due to large or scarce competition from local and domestic brands, and impact of sales channels are considered while providing forecast analysis of the country data.

Competitive Landscape and Asia-Pacific Kimchi Market Share Analysis

Asia-Pacific kimchi market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in R&D, new market initiatives, production sites and facilities, company strengths and weaknesses, product launch, product approvals, product width and breath, application dominance, product type lifeline curve. The above data points provided are only related to the company’s focus on the market.

 Somemajor player of the Asia-Pacific kimchi market are DAESANG, CJ CheilJedang Corp, South Coast kimchi, The Kimchi Company, choi's kimchi co, volcano kimchi.