“Shift Towards Health-Conscious Oil Consumption”
• Consumers across Europe are increasingly shifting toward healthier edible oil options, such as olive oil, canola oil, and sunflower oil, driven by rising awareness of heart health and nutrition
• There is a growing preference for oils with low saturated fats and higher omega-3 content, supported by ongoing health campaigns and educational programs promoting balanced diets
• The popularity of extra virgin olive oil has surged, especially in countries such as Italy, Spain, and France, where Mediterranean diets are being widely adopted
• Functional oils fortified with vitamins, antioxidants, and other bioactive compounds are gaining traction in urban households and among fitness-conscious populations
• For instance, cold-pressed and unrefined oils are increasingly available in retail outlets across Germany and the U.K., catering to consumers seeking natural and preservative-free food ingredients
