The airport duty-free liquor market is witnessing growth driven by digital transformation and personalized shopping experiences. Advanced technologies such as AI-based recommendation systems are enabling retailers to provide tailored liquor selections, boosting sales. Virtual reality (VR) is being integrated into stores to allow customers to explore products interactively. In addition, mobile apps for pre-ordering liquor enhance convenience for travelers, reducing wait times at airports.
Smart shelf technology, which uses RFID and IoT, is improving inventory management, ensuring product availability while minimizing waste. The use of blockchain in verifying product authenticity is gaining momentum, fostering trust among consumers for premium liquors.
This growth is supported by increasing international travel and airport expansions worldwide. For instance, airports in regions such as the Middle East and Asia-Pacific are heavily investing in upgrading duty-free areas to accommodate rising passenger traffic. The market is also driven by the rising preference for premium and exclusive liquor brands, appealing to affluent travelers. Such innovations and consumer trends are fueling significant market expansion globally.
