- In November 2024, The Shilla Duty Free has opened new stores for cosmetics & perfumes and liquor at Incheon International Airport, Terminal 2. The cosmetics store spans 549sqm and offers 77 beauty brands, including 13 exclusive ones. The store is divided into "Trendy Perfumes" and "Makeup Brand Zones," featuring 16 high-end perfume brands such as Jo Malone London and Byredo, providing a comprehensive shopping experience for travelers
- In September 2024, Hyderabad Duty Free has expanded its spirits offerings at Rajiv Gandhi International Airport by adding Wise Monkey, the first Indian rum to win a gold medal at the London Spirits Competition. This move aims to introduce unique local spirits to the international market, adding to the growing trend of offering premium, locally sourced products at airports to attract both domestic and international travelers
- In September 2024, Changi Airport Group (CAG) partnered with LOTTE Duty Free to unveil the World of Wines and Spirits (WOWS) event, running from September to December 2024. The event showcases over 100 premium and rare liquors from 66 renowned brands. Travelers can browse and purchase these exclusive products through the WOWS website, emphasizing Changi’s role in providing rare and luxurious shopping options at the airport
- In August 2024, Delhi Duty-Free has introduced exclusive luxury products such as the Royal Salute 25-Year-Old Delhi Edition, in collaboration with Pernod Ricard. This launch caters to the increasing demand for high-end spirits among travelers seeking unique and premium offerings. The strategy reflects the growing trend of offering exclusive, luxury items at airports to appeal to affluent customers who prefer distinct products during their travels
- In July 2024, A 24-hour retail liquor store for domestic passengers has been inaugurated at Terminal 3 of Delhi's Indira Gandhi International Airport. This store, the first L-10 liquor shop under the current excise regime, offers a self-service, walk-in experience across 750sqm. It stocks a wide selection of national and international liquors, operating continuously to cater to the needs of passengers at any time, different from other Delhi retail liquor outlets
- In September 2021, Asahi Japan and BrewDog formed a joint venture to expand BrewDog's presence in Japan. Under this partnership, BrewDog will operate as an independent entity, handling its own marketing, sales, and operations. This collaboration allows BrewDog to focus on distributing its key brands across Japan, enhancing its market reach and targeting the growing demand for craft beers in the country through localized marketing strategies
