“Rising Demand for Premium and Exclusive Liquor Options”
A significant trend driving the growth of the airport duty-free liquor market is the increasing consumer preference for premium and exclusive liquor brands. Travelers view duty-free stores as an opportunity to access high-quality, limited-edition, or region-specific alcoholic beverages that may not be readily available elsewhere. For instance, brands such as Johnnie Walker have introduced travel-exclusive whiskey variants, such as the Johnnie Walker Blue Label Ghost and Rare series, which have garnered considerable attention. This trend is further fueled by the growing popularity of luxury gifting and a desire for unique experiences, encouraging consumers to spend more on premium products at duty-free outlets, thereby boosting market revenue.
