Global Beard Grooming Products Market – Industry Trends and Forecast to 2030

Global Beard Grooming Products Market, By Product Type (Oil and Serum, Cream and Balm, Gel and Wax, Cleanser, Equipment and Accessories, Others), Product Purpose (Medicated, General Purpose), Price Range (Economic, Premium), Sales Channel (Direct Sales, Indirect Sales, E-Commerce, Supermarket/Hypermarket, Independent Stores, Others), Category (Conventional, Organic) End- User (Household, Commercial) – Industry Trends and Forecast to 2030.

Beard Grooming Products Market Analysis and Size

In last few years, men are turning out to be more conscious regarding their appearance and looks. They are tend to adapt themselves to current ongoing trend no matter when it comes to setting different hairstyles and waring apparels. There is an increase in popularity of beard grooming among male. The “beard Oil” is expected to be the fastest growing product type segment because it has high moisturizing properties and is suitable for all skin types. Beard oils comprise several essential oils for healthy hair growth, which also softens the hair follicles.

Data Bridge Market Research analyses that the beard grooming products market was valued at USD 21.87 billion in 2022 and is expected to reach USD 38.14 billion by 2030, registering a CAGR of 7.20% during the forecast period of 2023 to 2030. The market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.     

Beard Grooming Products Market Scope and Segmentation

Market Definition

Beard grooming products refer to numerous facial hair growth and maintenance products. They are mainly used for controlling, brushing and encouraging the beard's healthy growth and filling patches of thin facial hair. Beard growth is an inherently driven process and is impacted by the levels of dihydrotestosterone (DHT) and testosterone in the body. Beard care products are cosmetic products that mainly nurture the facial hair, skin and retain the smoothness and softness of the beard. 

Global Beard Grooming Products Market Dynamics

Drivers

• Increased focused on personal care

Men’s also focus on their care, this is one of the major factor which is expected to drive the market growth. Men have become more conscious about their appearances and looks and thus, they are spending in high-quality apparel, indulging in physical activities to appear much fitter and leaner and using innovative grooming products. Wearing a beard looks to raise confidence in men and offers them with a more mature look. To achieve this look, consumers are consuming innovative beard grooming products, such as razors and shavers that are equipped with simple to advanced styling features. They are also using shampoos, gels, oils and moisturizers to brush, clean and maintain the complete look of the beard. These products also help in preventing the hair from looking dusty and flaky.

• Increasing spending on beard grooming products

Nowadays, men are also very aware about their look and appearance, according to a survey, men give at least 16 minutes on their grooming. They do not mind spending on good grooming products. Thus, growing expenditure on products such as oil and serum, cream and balm, gel and wax, cleanser, equipment and accessories, others is expected to enlarge the growth of the market. 

Opportunities

• Shifting consumer preference toward organic products

The increasing awareness regarding the harmful effects associated with the use of artificial ingredients and synthetic chemicals in personal care products, beard grooming product manufacturers are progressively using natural and organic raw material for the manufacture of shampoo, oils and beard softeners. They are using essential oils, plant extracts, and herbal ingredients, such as almond, castor, avocado, argan, jojoba and coconut oil. These natural ingredients reduce the possibilities of developing allergic reactions on the skin that might cause itching, rashes, or bleeding. Thus, the shifting consumer preference toward organic products will likely generate ample market growth opportunities.

• Surging product innovation

The surging product launches and other innovations by market players will also have a positive impact on the product demand and market growth. For instance, Beard Wax from The Man Company produces 100% natural product prepared by geranium and argan. Moreover, L’Oreal has launched BarberClub Long Beard and Skin Oil, which is made of organic raw materials and does not include colorants, silicone, or parabens.

Restraints/ Challenges

• Disadvantages associated with the beard grooming products market

The increased demand for personal care products can be attributed to a shift in customer preferences towards unsafe chemical-based beard grooming products. Furthermore, the other aspect in men grooming is the demographic of men aged over 55. These people are minimum involved personal grooming when it comes to use grooming products. So, the challenge is selling these products and convincing them to change their lifestyles. This demographic factor will hamper the market growth rate.

This beard grooming products market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the beard grooming products market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Global Beard Grooming Products Market Scope

The beard grooming products market is segmented on the basis of product type, product purpose, price range, sales channel, category and end-user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Oil and Serum
• Cream and Balm
• Gel and Wax
• Cleanser
• Equipment and Accessories
• Others

Product Purpose

• Medicated
• General Purpose

Price Range

• Economic
• Premium

Sales Channel

• Direct Sales
• Indirect Sales
• E-Commerce
• Supermarket/Hypermarket
• Independent Stores
• Others

Category

• Conventional
• Organic

End-User

• Household
• Commercial

Beard Grooming Products Market Regional Analysis/Insights

The beard grooming products market is analyzed and market size insights and trends are provided by country, product type, product purpose, price range, sales channel, category and end-user as referenced above.

The countries covered in the beard grooming products market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

Europe dominates the beard grooming products market in terms. This is due to rising disposable income and increasing awareness regarding personal grooming in this region. Furthermore, abundant men’s salons are accountable for rise in sales of beard grooming products in Spain.

Asia-Pacific is anticipated to be the fastest developing region during the forecast period of 2023-2030 because men are willing to spend money to appear good and expenditure a considerable amount of money on grooming products  in this region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Beard Grooming Products Market Share Analysis

The beard grooming products market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to beard grooming products market.

Some of the major players operating in the beard grooming products market are:

• L'Oréal S.A. (France)
• Procter and Gamble (U.S.)
• Unilever (U.K.)
• Koninklijke Philips N.V (Netherlands)
• Shiseido Company (Japan)
• Johnson & Johnson Private Limited (U.S.)
• Revlon Group (U.S.)
• Conair Corporation (U.S.)
• Estée Lauder Companies Inc. (U.S)
• Yves Rocher (France)
• Wahl Clipper Corporation (U.S.)
• Panasonic Corporation (Japan)
• Spectrum Brands (U.S.)
• Andis Company (U.S.)
• Syska (U.S.)
• Beiersdorf AG (Germany)
• Kroger (U.S.)
• Coty Inc. (U.S.)

Research Methodology: Global Beard Grooming Products Market

Data collection and base year analysis is done using data collection modules with large sample sizes. The stage includes the obtainment of market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analyzed and estimated using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.

The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.

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