“Rising Demand for Natural Ingredients in Functional Beverages”
- Consumers are increasingly favoring beverages made with natural and plant-based ingredients, and black tea extract is gaining popularity for its perceived health benefits and clean-label appeal
- Functional beverage manufacturers are incorporating black tea extract due to its rich content of antioxidants such as theaflavins and polyphenols, which are believed to support immunity and metabolism
- For instance, companies such as Unilever and PepsiCo have introduced ready-to-drink teas and health drinks using black tea extracts to cater to wellness-focused consumers
- The trend aligns with the broader clean-label movement, where consumers seek transparency in sourcing, production, and composition of ingredients in their drinks
- In another instance, wellness brands have launched energy and detox drinks based on black tea extract, positioning them as healthier alternatives to synthetic caffeine and sugar-laden beverages
