- In January 2024, Organic India launched a new range of Assam Black Teas, offering diverse flavor profiles and organic health benefits. This product development aims to cater to health-conscious tea consumers by leveraging the antioxidant-rich nature of black tea. The move enhances the brand’s organic product portfolio and supports the growing preference for clean-label beverages, positively influencing consumer trust and expanding its market share
- In June 2023, Clipper Tea introduced a line of trendy, ethically sourced black teas designed to attract younger, experience-driven consumers. This strategic product expansion blends sustainability with high-quality ingredients, reinforcing the brand’s B-Corp values. The initiative is expected to strengthen its appeal in the premium tea segment and boost its presence among eco-conscious, modern tea drinkers
