“Rising Preference for Health-Focused and Functional Cereals”
- Consumers are increasingly opting for breakfast cereals fortified with vitamins, minerals, and functional ingredients such as fiber, protein, and probiotics to support health and wellness
- These cereals cater to dietary needs, such as gluten-free, low-sugar, or plant-based options, appealing to health-conscious consumers and those with specific dietary restrictions
- In regions with growing health awareness, such as North America and Europe, demand for organic and non-GMO cereals is rising due to concerns about clean eating
- Premium cereal brands are targeting health-focused consumers by offering products with natural ingredients and minimal processing
- For instance, Kellogg’s has introduced high-protein and low-sugar cereal variants to align with wellness trends
- Retailers are increasingly promoting health-focused cereal options through dedicated in-store displays and online campaigns
