Global Breakfast Cereals Market, By Product Type (Ready-to-cook Cereals and Ready-to-eat Cereals), Distribution Channel (Supermarket, Convenience Store, E-Commerce and Others), Ingredient Type (Wheat, Rice, Corn, Barley and Oats) - Industry Trends and Forecast to 2030.
Breakfast Cereals Market Analysis and Size
The market is growing primarily as a result of changing food habits and the influence of Western culture on consumer dietary patterns, as it provides a convenient solution to readily accessible food that optimises the ease of consumption without further preparation. In addition, the rapid expansion of convenience stores, which promotes brand visibility, is propelling the global breakfast cereals market forward.
Data Bridge Market Research analyses that the global breakfast cereals market is expected to undergo a CAGR of 6.0% during the forecast period 2023-2030. This indicates that the market value, which was USD 58.12 billion in 2022, is expected to reach USD 92.54 billion by 2030. Ready-to-eat cereals segment is expected to dominate the market due to rising trend of on the go eating habits among the consumers. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
Breakfast Cereals Market Scope and Segmentation
2023 to 2030
2021 (Customizable to 2015-2020)
Revenue in USD Billion, Volumes in Units, Pricing in USD
Product Type (Ready-to-cook Cereals and Ready-to-eat Cereals), Distribution Channel (Supermarket, Convenience Store, E-Commerce and Others), Ingredient Type (Wheat, Rice, Corn, Barley and Oats)
U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)
Market Players Covered
General Mills Inc. (U.S.), Kellogg's Co. (U.S.), Nestlé SA (Switzerland), Bob’s Red Mill Natural Foods (U.S.), Nature's Path Foods (Canada), Hometown Food Company (U.S.), purelyelizabeth (U.S.), The Quaker Oats Company, (U.S.), BARBARA’S (U.S.), Northen Quinoa Production Corporation (Canada), LOVEGROWN INC. (U.S.), Gluten-Free Prairie (U.S.), Avena Foods, Limited, (Canada)
Breakfast cereals are food items that are consumed solely for breakfast purposes, as the name implies. This means that, ideally, breakfast cereals should not be consumed during lunch or dinner. Breakfast cereals are made from a variety of ingredients. They are the processed seed grains that are popular in western countries. Breakfast cereals are best consumed when mixed with milk or curd. In general, breakfast cereals are low in fat and have a healthy nature.
Breakfast Cereals Market Dynamics
- Growth and Expansion of Packaged Cereals Due to Higher Nutritional Content
Packaged breakfast cereals have grown in popularity in developing economies, as consumers increasingly prefer packaged, healthier food options to traditional, traditional breakfast foods. These cereals are regarded as an ideal breakfast option around the world due to their lower calorific value and higher nutritional content.
- Constant Introduction of Innovative and Flavoured Cereals
Surging awareness about the benefits of breakfast cereal in treating a range of health conditions is fostering the growth of the market. Breakfast cereal helps in improving the skin health, improves digestions, strengthens the functioning of immunity system, improves blood pressure, lowers the cholesterol and much more.
- Rising Health and Wellness Among Consumers
In today's world, people are becoming more concerned about their health and well-being. This is a big chance for the global breakfast cereal market to offer healthier choices to consumers. Many individuals want to eat breakfast foods that are good for them and can help them stay healthy.
People now understand that what they eat can affect how they feel and their overall health. They are looking for cereals that have important vitamins, minerals, and nutrients that can help their bodies. This means there's a growing demand for breakfast cereals that can provide these good things which is expected to boost the market growth.
- Changing Breakfast Habits
The breakfast habits have morphed from the traditional model of cereal-centric mornings to encompass a wider spectrum of choices. The rise of health-consciousness has led some consumers to opt for protein-rich smoothies, yogurt bowls, and avocado toasts. Others, influenced by cultural preferences, lean toward savory breakfasts or regional delicacies. This departure from the conventional cereal routine requires brands to rethink their strategies and cater to a more diversified array of breakfast preferences which maty restrain the market growth
However, the availability of market alternatives such as smoothies, frozen waffles, yoghurt, sausage, and so on and a preference for traditional breakfast foods will pose a significant challenge to the growth of the breakfast cereals market.
This breakfast cereals market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the breakfast cereals market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
- In December 2021, General Mills launched eight new varieties of ready-to-eat cereals to expand its product line, catering to different customer segments such as kids and keto people. In addition, the company went for innovative packaging inspired by superhero series
- In September 2020, in collaboration with Blippar, Kellogg's will launch the first web-based Augmented Reality promotional campaign in the Middle East, including the United Arab Emirates, Kellogg was the first GCC brand to use WebAR technology in a multi-channel marketing campaign for its Coco Pops cereal brand
- In August 2020, Mondelez India will enter the breakfast cereal market with the launch of Bournvita Fills. The company's product portfolio in the region has been expanded with this new launch.
Global Breakfast Cereals Market Scope
The breakfast cereals market is segmented on the basis of product type, distribution channel, and ingredient type. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
- Ready-to-cook Cereals
- Ready-to-eat Cereals
- Convenience Store
Breakfast Cereals Market Regional Analysis/Insights
The global breakfast cereals market is analysed and market size insights and trends are provided by country, of product type, distribution channel, and ingredient type as referenced above.
The countries covered in the breakfast cereals market report are U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America
North America is expected to dominate the breakfast cereals market since the region has the world's highest penetration, with per capita consumption of hot and ready-to-eat cereals exceeding that of other regions. However, the region has seen a decline in ready-to-eat food, while regions such as Europe and Asia-Pacific are showing promising growth. Asia-Pacific is expected to be the fastest-growing region. The rising consumption of processed food products in countries such as Japan, China, India, and others is driving industry growth. Food habits have shifted as a result of the various health issues that consumers face around the world. People are becoming more interested in nutritional food products.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Global Breakfast Cereals Market Share Analysis
The global breakfast cereals market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to global breakfast cereals market.
Some of the major players operating in the global breakfast cereals market are:
- General Mills Inc. (U.S.)
- Kellogg's Co (U.S.)
- Nestlé SA (Switzerland)
- Bob’s Red Mill Natural Foods (U.S.)
- Nature's Path Foods (Canada)
- Hometown Food Company (U.S.)
- purelyelizabeth (U.S.)
- The Quaker Oats Company, (U.S.)
- BARBARA’S (U.S.)
- Northen Quinoa Production Corporation (Canada)
- LOVEGROWN INC. (U.S.)
- Gluten-Free Prairie (U.S.)
- Avena Foods Limited (Canada)