- In April 2024, Kellogg’s India launched Froot Loops, a colorful breakfast cereal designed for children. Featuring mixed fruity flavors and crunchy multigrain loops, the product offers a fun and engaging breakfast experience that appeals to both kids and parents. Made with corn, wheat, and oats, it contains natural colors and added fruit flavors, ensuring a delicious yet nourishing start to the day. This launch strengthens Kellogg’s presence in India, catering to the growing demand for exciting and nutritious breakfast options
- In April 2024, GHOST, a lifestyle brand, launched a high-protein cereal line in collaboration with General Mills. The range includes Peanut Butter (18g protein per serving) and Marshmallow (17g protein per serving) flavors, catering to fitness enthusiasts seeking nutritious, high-protein breakfast options. The Marshmallow variant features Lucky Charms™ marshmallows, adding a nostalgic touch. Available exclusively online at GHOSTLifestyle.com, the cereals will later expand to mass retailers. This launch strengthens GHOST’s entry into the food category, leveraging General Mills’ expertise to meet growing consumer demand for functional foods
- In January 2024, WK Kellogg Co. introduced Eat Your Mouth Off, a better-for-you cereal brand tailored for Gen Z and millennial consumers. The range features Fruity and Chocolate flavors, each containing 22 grams of plant-based protein and zero grams of sugar per serving. Designed to redefine breakfast, this vegan cereal aligns with shifting consumer preferences toward nutrient-rich, low-sugar options. The launch marks WK Kellogg Co.'s first major product debut since its corporate spin-off, reinforcing its commitment to health-conscious innovation.
- In December 2023, Kellogg’s entered a multi-year partnership with Manchester City, becoming the club’s Official Breakfast Cereals partner for both the men’s and women’s first teams. This collaboration enhances brand visibility through matchday activations, in-stadium advertising, and digital promotions. Kellogg’s, deeply rooted in Manchester’s history, aims to strengthen community engagement and promote positive change. The partnership aligns with Kellogg’s Better Days initiative, supporting sustainable and equitable food access
- In February 2021, Tata Consumer Products Ltd (TCPL) acquired Kottaram Agro Foods' Soulfull brand, strengthening its presence in the breakfast segment. This strategic move integrates millet-based snacks and cereals into TCPL’s portfolio, catering to health-conscious consumers. The acquisition, valued at INR 155 crore, aligns with TCPL’s goal of expanding into nutritious and convenient food categories. Soulfull’s offerings include ready-to-eat cereals, muesli, and millet-based snacks, enhancing TCPL’s reach in the fast-growing health and wellness market
