- Bubble tea, a tea-based beverage originating from Taiwan, has gained widespread popularity due to its unique combination of tea, milk, sweeteners, and chewy tapioca pearls, offering a customizable and refreshing drink experience
- The demand for bubble tea ingredients is fueled by the global expansion of bubble tea chains, increasing consumer preference for exotic and personalized beverages, and the growing influence of Asian food culture in Western markets
- North America dominated the bubble tea ingredients market with the largest revenue share of 38.5% in 2024, driven by a strong presence of bubble tea chains, high consumer spending on specialty beverages, and a well-established food and beverage industry
- Europe is expected to be the fastest-growing region during the forecast period, propelled by increasing adoption of Asian-inspired beverages, rising disposable incomes, and a growing café culture in countries such as the U.K., Germany, and France
- The liquid segment dominated the largest market revenue share of 38.5% in 2024, driven by its foundational role in creating the beverage’s flavor profile and consistency, encompassing tea bases fruit juices, and milk options
