- In February 2025, Boba Bhai, an Indian Korean fusion food brand, introduced its latest packaged fruit-flavored bubble tea on Blinkit, an e-commerce channel. This launch marks a pioneering step in bringing ready-to-drink boba to the quick commerce segment in India, enhancing accessibility for consumers. The product comes in signature flavors such as Guava Chili with Peach Popping Boba and Mango with Passion Fruit Popping Boba, highlighting a focus on locally sourced ingredients and convenient, spill-proof packaging
- In January 2025, iconic Mexican soda brand Jarritos unveiled its new JARRIBOBA line in the U.S. market, blending the vibrant essence of Mexican fruit flavors with Taiwan’s beloved bubble tea tradition. Produced in Taiwan and developed by the Jarritos Flavor House in Mexico, JARRIBOBA features green tea-based popping boba in three bold flavors: Strawberry Guava, Kiwi-Watermelon, and Mango-Passion Fruit. Packaged in 16.4 oz. cans, the launch reflects a growing trend of cross-cultural beverage innovation and marks Jarritos’ entry into the expanding ready-to-drink boba tea segment, targeting Gen Z and flavor-forward consumers
- In November 2024, Blue Tokai Coffee Roasters, India’s premier specialty coffee brand, acquired a bubble tea chain as part of its strategy to diversify product offerings and tap into the fast-growing boba tea segment. The move follows a $35 million funding round led by Verlinvest, aimed at accelerating expansion and innovation. With this acquisition, Blue Tokai seeks to broaden its appeal among younger consumers and capitalize on the rising popularity of flavored tea beverages in India. The integration of bubble tea into its portfolio reflects a wider trend of cross-category growth among established beverage brands
- In March 2024, SPI West Port, a U.S.-based food and beverage firm known for its ALO Drink brand, expanded into the RTD (Ready-to-Drink) boba tea segment with the launch of JENJI. The new line includes flavors such as Mango Latte, Matcha, and Strawberry Latte, available in both the U.K. and U.S. markets through distribution partners such as Unione Trading Europe. Featuring Coco Jelly Boba pearls—a low-carb alternative to traditional tapioca—the drinks are packaged in aluminum cans and designed for shelf stability. This launch reflects growing Western demand for convenient, flavor-forward bubble tea option
- In December 2023, Chinese tea innovator HEYTEA made its official debut in the U.S. market by opening its first store on Broadway in Midtown, New York City. The launch drew enthusiastic crowds, selling 2,500 cups on opening day, and marked a milestone in HEYTEA’s global expansion strategy. Known for pioneering Cheese Tea and using real ingredients such as fresh fruit, premium milk, and hand-brewed tea bases, HEYTEA aims to redefine the American tea experience. This move reflects the growing international influence of Asian bubble tea brands, as they tap into new consumer markets with high-quality, trend-forward offerings
