- Champagne is a sparkling wine produced in the Champagne region of France. It is made using specific grape varieties, primarily Pinot Noir, Pinot Meunier, and Chardonnay, and is fermented using the traditional method, which involves a second fermentation in the bottle to create its characteristic bubbles. Champagne is known for its association with celebrations and luxury, and it is protected by French law, which dictates that only sparkling wines produced in the Champagne region can be labeled as Champagne
- The escalating demand for champagne is primarily fueled by increasing disposable incomes, growing social and corporate event culture, and the rising global trend toward premiumization and experiential consumption
- Europe dominated the champagne market with a share of 66.5% in 2024, due to region's historical significance, established production standards, and global recognition of French champagne
- Asia-Pacific is expected to be the fastest growing region in the champagne market during the forecast period due to rising affluence, growing Western influence, and the increasing popularity of luxury lifestyles
- Prestige Cuvée segment dominated the market with a market share of 44.6% in 2024, due to premiumization trends, rising disposable incomes, and the cultural association of champagne with affluence and prestige. Luxury offerings often emphasize heritage, limited editions, and exclusive packaging, attracting affluent consumers in developed and developing economies
