- In May 2024, Pernod Ricard and ecoSPIRITS announced a new phase in their relationship by entering into a five-year global licensing agreement. This partnership will facilitate the distribution of Pernod Ricard’s spirits brands using ecoSPIRITS’ circular packaging technology to on-trade venues worldwide
- In March 2024, Piper-Heidsieck entered a three-year partnership to become the Official Champagne of the Miami Open. Throughout the two-week tournament, guests at the Champagne Garden enjoyed offerings such as Piper-Heidsieck’s Rosé, Cuvée Brut, and Riviera selections
- In September 2023, Laurent-Perrier partnered with the leading department store Selfridges to launch its new Laurent-Perrier Cuvée Rosé “Petals” robe, available both in-store and online. Champagne Laurent-Perrier has introduced its latest artistic edition, “Petals.” This vibrant new robe adds a splash of color and an extra layer of indulgence, serving as a perfect table centerpiece that can be reused to encase future bottles
- In August 2023, Global Airlines formed a partnership with Laurent Perrier through a signed Memorandum of Understanding (MOU), aiming to enhance the in-flight experience. As part of the collaboration, Laurent Perrier champagne is served on all Global Airlines transatlantic flights beginning in 2024
- In October 2022, Societe Jacques Bollinger SA commemorated 40 years of collaboration with 007 by launching a limited edition champagne, "Special Cuvee, The Bollinger Style." The champagne, packaged in a distinctive gift box featuring James Bond's silhouette and his iconic Aston Martin DB5, pays homage to the longstanding collaboration and the sophistication associated with both the brand and the fictional character
