- Craft beer continues to gain popularity among millennials and Gen Z consumers, driven by a strong preference for authentic and locally brewed products with unique taste profiles
- Microbreweries and brewpubs are expanding rapidly across key markets, offering consumers a personalized drinking experience, while fostering brand loyalty and community engagement through exclusive releases and events
- North America dominated the craft beer market with the largest revenue share of 38.7% in 2024, driven by a strong culture of microbrewing and consumer preference for unique, high-quality brews
- Asia-Pacific region is expected to witness the highest growth rate in the global craft beer market, driven by rising disposable incomes, a growing millennial population, and evolving taste preferences favoring premium and flavored alcoholic beverages
- The ale segment held the largest revenue share in 2024, driven by its rich flavor profile, traditional appeal, and popularity among seasoned craft beer enthusiasts. Ales, including IPAs and pale ales, are widely recognized for their bold taste and higher fermentation temperatures, making them the preferred choice in microbreweries and pubs across key regions. Their broad acceptance among millennials and consistent demand across on-trade channels have further strengthened their market presence
