“Surging Popularity of Low-ABV and Non-Alcoholic Craft Beers”
- Consumers are increasingly opting for low-alcohol and non-alcoholic craft beers due to rising health consciousness and a preference for mindful drinking
- These variants offer the experience of beer consumption without compromising on taste or causing intoxication, appealing to both casual and regular drinkers
- Breweries are using advanced techniques to retain flavor complexity while reducing alcohol content
- Brands such as BrewDog and Athletic Brewing Co. have launched successful low-ABV product lines that are gaining popularity among wellness-driven consumers
- The trend is expanding global accessibility and inclusivity within the craft beer category, driving market diversification
- For instance, athletic Brewing Co. in the U.S. specializes entirely in non-alcoholic craft beers and saw rapid growth with national distribution in under five years
