Companies such as Travel Leaders Group Holdings, LLC (U.S.), Aracari (Peru), Frosch International Travel (U.S.), SARL Undiscovered Mountains France (France) and Adventure Alternative Ltd (U.K.) are the major companies in the cultural tourism market.
In January 2025, UNESCO launched its Global Digital Heritage Initiative, aimed at digitally preserving endangered cultural sites using AI-powered 3D mapping and virtual reality technology. This initiative enables travellers and researchers to explore historical landmarks remotely while supporting global conservation efforts. In October 2024, the European Commission introduced the "Smart Heritage Tourism Strategy," which integrates AI-driven tourism management, digital ticketing, and augmented reality experiences to enhance visitor engagement at cultural sites. This initiative seeks to boost tourism while ensuring sustainable preservation of heritage landmarks
The countries covered in the cultural tourism market are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Brazil, Argentina, rest of South America, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, and rest of Middle East and Africa.
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