- Cultural tourism is a rapidly growing segment of the travel industry, offering travellers immersive experiences in heritage sites, traditions, and local customs. It plays a crucial role in preserving cultural heritage while contributing significantly to local economies
- The demand for cultural tourism is significantly driven by increasing interest in authentic travel experiences, rising disposable incomes, and government initiatives to promote heritage tourism. In addition, digital platforms and social media have amplified awareness and accessibility to cultural destinations
- Europe stands out as one of the dominant regions for cultural tourism, driven by its rich historical heritage, well-preserved landmarks, and strong tourism infrastructures
- For instance, UNESCO World Heritage sites across Europe attract millions of tourists annually, with governments and private sectors investing heavily in heritage conservation and tourism promotion
- Globally, cultural tourism ranks as one of the top segments in the tourism industry, following leisure and adventure tourism, and plays a pivotal role in fostering cross-cultural exchange and sustainable economic growth
