- Deodorant sticks are solid-format personal care products designed to prevent body odor by neutralizing bacteria and offering fragrance, often applied directly to the underarms or other sweat-prone areas. These products are formulated using various active ingredients, including alcohol, essential oils, and antimicrobial agents
- The increasing preference for portable, residue-free, and skin-sensitive deodorants, alongside rising penetration of e-commerce and expanding product lines from major personal care brands, is driving consistent growth across both male and female consumer segments
- Europe dominated deodorant stick market with a share of 34.96% in 2024, due to high consumer demand for premium personal care products and a strong emphasis on hygiene and wellness
- Asia-Pacific is expected to be the fastest growing region in the deodorant stick market during the forecast period due to increasing awareness of personal hygiene, rising disposable incomes, and changing lifestyle habits across emerging economies
- Plastic segment dominated the market with a market share of 68.4% in 2024, due to its lightweight nature, cost efficiency, and wide applicability across both standard and travel-size formats. Plastic packaging supports a range of innovative shapes, dispensers, and labeling designs, which are especially advantageous for brand differentiation and shelf appeal. Its compatibility with both manual and automated filling processes makes plastic the preferred material for high-volume production across all price tiers
