- In March 2025, Luna Daily expanded its body care portfolio with the launch of its All-Over Deodorant, an extra-strength, aluminum-free deodorant stick formulated with SYMDEO technology. Designed for use on multiple sweat-prone areas such as underarms, under-boob, inner thighs, and the back of the neck, the pH-balanced product offers long-lasting odor protection. This innovative multi-zone application approach is expected to strengthen Luna Daily’s position in the growing deodorant stick market by catering to evolving consumer preferences for versatile, skin-friendly, and high-performance personal care solutions
- In April 2024, Tom's of Maine unveiled its "Smell Good, Good" campaign, introducing a new line of deodorants and antiperspirants packaged in modern containers crafted from 100% recycled plastic. The innovative formulations are aluminum-free and incorporate naturally sourced aloe vera, promoting skin health. This launch reflects the brand’s commitment to sustainability while appealing to consumers seeking effective, eco-friendly personal care options
- In May 2021, Grove Collaborative expanded its personal care range by launching the first-ever 100% plastic-free deodorant and body care refill system. This groundbreaking initiative aligns with the company’s goal of achieving 100% plastic-free operations by 2025. By prioritizing sustainability, Grove Collaborative appeals to eco-conscious consumers seeking innovative solutions that reduce environmental impact while maintaining product efficacy
- In May 2021, Unilever PLC announced the transition of its Degree deodorant line to all-inclusive refillable packaging. This innovative approach aims to enhance convenience for consumers, especially those with visual impairments or upper limb motor disabilities. The design emphasizes ease of use and sustainability, significantly reducing virgin plastic waste by incorporating stainless steel and recycled materials in its eco- friendly packaging
