- The market is witnessing strong momentum due to the rising need for businesses to deliver consistent and integrated digital experiences across multiple touchpoints such as web, mobile, social, and kiosks
- Organizations are increasingly deploying digital experience platforms (DXPs) to enhance customer engagement, streamline content management, and gain actionable insights through advanced analytics and AI capabilities
- North America dominated the digital experience platform (DXP) market with the largest revenue share of 39.8% in 2024, driven by the region’s strong adoption of cloud services, advanced IT infrastructure, and increased focus on customer-centric digital transformation
- Asia-Pacific region is expected to witness the highest growth rate in the global digital experience platform market, driven by rapid digital transformation across industries, growing mobile and internet penetration, and increased investments in customer experience technologies in countries such as China, India, and Japan
- The platform segment dominated the market with the largest market revenue share of 68.5% in 2024, driven by its role in unifying customer data, content management, and personalization features into a centralized system. Enterprises increasingly rely on these platforms to deliver consistent and personalized digital experiences across web, mobile, and social channels. The growing demand for integrated solutions that enhance engagement, improve operational efficiency, and support multi-touchpoint interactions continues to fuel this segment’s dominance
