“AI-Powered Personalization Becoming Core to DXP Deployment”
- AI and machine learning are increasingly embedded into DXPs to deliver real-time, hyper-personalized experiences across multiple digital touchpoints
- Businesses use AI to tailor content and product recommendations, driving higher engagement and conversions
- Platforms such as Adobe Experience Cloud and Sitecore offer built-in AI tools that analyze customer behavior to deliver dynamic content
- Personalization through AI helps reduce bounce rates and increase average session duration and user satisfaction
- Brands benefit from predictive analytics to better understand customer needs and provide contextual experiences
- For instance, Companies such as Amazon utilize AI-driven personalization extensively, adjusting homepage content and product suggestions in real-time based on user activity and preferences.
