- Edible beauty products, including ingestible skin care supplements, hair care vitamins, and edible makeup or nail polish, are gaining traction as innovative solutions in the beauty and wellness industry, offering health benefits alongside aesthetic enhancements
- The surge in demand is fueled by growing consumer awareness of holistic beauty approaches, the popularity of natural and organic ingredients, and the convenience of integrating beauty routines with daily nutrition
- North America dominated the edible beauty products market with the largest revenue share of 38.5% in 2024, driven by high consumer spending on wellness products, widespread adoption of clean beauty trends, and the presence of major industry players. The U.S. leads in product innovation, with brands focusing on plant-based and sustainable formulations
- Europe is expected to be the fastest-growing region during the forecast period, attributed to increasing demand for natural beauty products, rising disposable incomes, and growing awareness of eco-conscious beauty solution
- The skin care segment dominated the largest market revenue share of 40.3% in 2024, driven by increasing consumer preference for natural and organic ingredients that offer both external nourishment and internal safety
