“Increasing Integration of Superfoods and Functional Ingredients”
- The global edible beauty products market is experiencing a significant trend toward incorporating superfoods and functional ingredients, such as probiotics, collagen, and antioxidants such as chia seeds, spirulina, and pomegranate
- These ingredients enable enhanced product efficacy, offering both external beauty benefits and internal health advantages, such as improved skin hydration and anti-aging properties
- Advanced formulations, including microencapsulation technologies, are being developed to improve the stability and delivery of these active ingredients, ensuring maximum effectiveness
- For instance, brands such as EdenSong Essentials Skin Care are launching products such as the Royal Elixir Facial Serum, which uses food-grade ingredients such as olive squalane, borage oil, and rosehip seed oil to promote skin rejuvenation
- This trend enhances the appeal of edible beauty products, attracting health-conscious consumers and aligning with the growing demand for holistic wellness solutions
- Functional ingredients are analyzed to cater to specific consumer needs, such as anti-inflammatory properties for sensitive skin or nutrient-rich formulations for hair nourishment
