- In April 2024, EdenSong Essentials Skin Care introduced its Goddess Glow Edible Moisturizer in the North American market, targeting both adults and teenagers seeking daily skincare with clean, organic ingredients. Formulated with kokum butter, olive squalane, and avocado oil, the moisturizer is designed to be safe for consumption while delivering deep hydration and nourishment. This launch reflects the brand’s commitment to edible cosmetics and aligns with rising consumer demand for clean beauty. With North America holding 26.8% of the global edible cosmetics market, EdenSong’s expansion reinforces its leadership in this growing segment
- In March 2024, HL Edible India launched a unique line of edible lip balms infused with food-grade antioxidants, specifically formulated for pregnant women. Crafted with natural ingredients such as honey and fruit extracts, these lip balms address the growing demand for non-toxic, safe beauty solutions in the special treatments segment. The launch aligns with rising consumer interest in clean-label cosmetics, particularly in Europe, which is projected to grow at a CAGR of 10.2% through 2031. HL Edible’s initiative highlights its commitment to safety, sustainability, and innovation in the edible beauty space
- In February 2024, Kid Licks, a U.S.-based pioneer in edible nail polish, expanded its product line with a vibrant range of organic, fruit-based polishes tailored for children and teenagers. Featuring shades such as Beet Red and Sour Carrot Orange, these polishes are preservative-free, made entirely from edible ingredients, and require refrigeration to maintain freshness. Distributed through hypermarkets and supermarkets, which held a 33.84% market share in 2023, the launch reinforces North America’s leadership in the edible cosmetics segment and highlights growing consumer demand for safe, non-toxic beauty products for younger users
- In January 2024, Live Verdure Ltd launched a new edible hair care line under its brand Edible Beauty Australia Pty Ltd, featuring shampoos and conditioners made with natural, food-grade ingredients such as chamomile and coconut oil. These products are designed for daily care and cater to adult consumers seeking clean, non-toxic beauty solutions. Distributed primarily through online channels, the launch aligns with the rapid growth of e-commerce in the edible cosmetics sector, projected to expand significantly between 2024 and 2030. This strategic move strengthens Live Verdure’s footprint in the Asia-Pacific region, contributing to the global edible cosmetics market’s expected rise to USD 488.27 million by 2030
- In December 2023, KORA Organics partnered with a leading European e-commerce platform to expand its edible skincare serums into the specialty retail segment. These serums, crafted with organic ingredients such as rosehip seed oil and borage oil, are designed for special treatment applications targeting adult consumers. The collaboration supports KORA’s strategic growth in Europe, a region experiencing rapid expansion in the clean beauty market, with a projected CAGR of 9.1% through 2030. This move reinforces KORA Organics’ position as a key innovator in natural and edible cosmetics, responding to rising demand for ingredient transparency and safety
