- Enhanced water products are non-carbonated beverages infused with functional ingredients such as vitamins, minerals, antioxidants, electrolytes, and herbal extracts, catering to consumers seeking healthier alternatives to sugary drinks
- The demand for enhanced water is significantly driven by increasing health consciousness, a shift away from traditional sugary beverages, and the rising popularity of functional and performance-enhancing drinks
- North America is expected to dominate the enhanced water market, accounting for approximately 40% of the share, due to high consumer awareness, widespread availability of premium functional beverages, and strong marketing by leading brands such as Vitamin Water and Bai
- Asia-Pacific is expected to be the fastest-growing region in the enhanced water market during the forecast period, with a market share of around 30%, fueled by growing urbanization, increased disposable incomes, and a rising trend of fitness and wellness culture
- The vitamin-infused water segment is anticipated to lead the market, holding approximately 45% of the share, due to consumer preference for beverages that support immune function, hydration, and energy, along with continuous product innovations by companies like PepsiCo and Nestlé
